From the Data Center Floor to the Rooftop, eBay Drives Down Transaction Costs With Dell Data Center Solutions

2012 Green Enterprise IT (GEIT) Award Winner
Modular Data Center Product Deployment

eBay and Dell

Presenters:	Jeremy Rodriguez, Distinguished Engineer, eBay
	Mark Bailey, Principal Architect, Dell Data Center Solutions Modular Infrastructure
	Ty Schmitt, Executive Director and Senior Distinguished Engineer, Dell Data Center Solutions Modular Infrastructure

Wednesday, May 16, 2012
Grand Ballroom C/D
11:00-11:30 am

Click here to view the slide deck and here to read the case brief.

In this session, the winner(s) of the 2012 Green Enterprise IT Award in the Modular Data Center Product Deployment category will present their Award-winning case study profiling the deployment of a resource- and energy-efficient modular data center product in a new or existing data center.

The Rooftop Modular Data Center Case Study describes eBay’s process to select and deploy a Dell Modular Data Center (MDC) solution to support their data center objectives related to deploying a new search platform.

The solution had a requirement to match a concurrently maintainable Tier II facility design with a minimum design PUE of 1.20. The MDC solution was needed within a 5 month period, from issuance of a purchase order to having the systems available for software and code development.

The Dell MDC was installed on the rooftop of eBay’s Phoenix data center facility which was still undergoing construction to meet the delivery timeframe of the aggressive schedule. The MDC solution demonstrates extreme efficiency with a measured PUE of 1.043 - 13% more efficient than the design requirement. The solution included an IT module designed to support up to 30kW per rack (redundantly) and handle a maximum draw of 600kW.

The modular solution was tuned to reduce the maximum consumption of the racks down from 28kW to 26kW resulting in a 7% net energy savings at the maximum IT load. At the maximum draw the reduction in power consumption results in a monthly savings of $1,000/month, and 38,000 lbs. of CO2 emissions avoided.

The results of the collaborative effort demonstrated innovative, game changing results. The installed MDC has achieved free cooling year-round in desert climates with rack densities up to 26 kW which enabled the ability to rapidly deploy thousands of servers at extreme operating efficiency.

MAY 13-16, 2013
Santa Clara Convention Center

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Webinar: State of the Data Center 2013 Survey Results

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Uptime Institute gratefully acknowledges the sponsor of the 2013 Green Enterprise IT Awards

GEIT Award Winners Speak

Has participating in the GEIT Awards improved your career?

Uptime Institute's Green Enterprise IT Award is open to the international community, and therefore shows others that you have been involved with something that is world-class. The Symposium’s web site has a summary, presentation, and case study. This provides an excellent third-party reference to showcase the work done and share the knowledge widely, which for me was the driving force for participating.

The experience of preparing and presenting at the Symposium was also very educational, as was being at the Symposium.

Eric Swanson
Data Center Manager
Agriculture and Agri-Food, Canada

"The GEIT Award provides external confirmation of our thought leadership in green data centers.“

Robert Zdancewicz
eNation

Has the Green technology delivered on its promise, returned its investment?

It definitely has. This project was part of a larger project to extend data center IT load, mainly through low-cost methods that greatly improved efficiencies and lessened environmental impacts. In our case the payoff was immediate: the very first Opengate rack, installed as a test, allowed additional IT load growth and overall data center environment improvements at a time when it was critical for program delivery. This continued throughout and past the project with additional containment, and we are now starting to improve resiliency and lower costs further with the installation of efficient and better cooling that is able to supply load based on rack IT load demands.

Eric Swanson
Data Center Manager
Agriculture and Agri-Food, Canada

"The Award reinforces our reputation in the industry as innovative and customer-focused.“

John Niemann
APC by Schneider Electric

Has the Green technology delivered on its promise, returned its investment?

Absolutely!

Steve Press
Executive Director
Data Center Facilities Services
Kaiser Permanente

Has the Green technology delivered on its promise, returned its investment?

We are believers in our solution. Reducing unused servers' power consumption is a common problem with great money savings potential.

Mike Tresh
Director of Product Marketing
and Management
Viridity Software

"Winning a GEIT Award Award helped us benchmark ourselves against the industry and gave us recognition from our peers.“

Michael Corona
Office Depot

"Winning a GEIT Award helped our organization highlight next-generation applied research.“

Paul Brenner
University of Notre Dame

"The GEIT Award broadcast our advanced capabilities in data center energy management to our employees, partners, and customers. We garnered positive press both in the US and Europe based on this Award, and have gained benefits internally through a raised awareness of cross-functional IT energy management issues.“

Brenda Rian
AOL

Has participating in the GEIT Awards improved your career or organization?

Yes, it has. We are very often recognized and congratulated for the Award.

Mike Tresh
Director of Product Marketing
and Management
Viridity Software

Why is it important to keep Green IT achievements in the forefront of media and executive management?

Because it highlights our stewardship of not only our operational dollars, but also our environment and its natural resources. It's the right thing to do and it's a natural outgrowth of the efficiencies that IT brings to any business.

Steve Press
Executive Director
Data Center Facilities Services
Kaiser Permanente

Has the Green technology delivered on its promise, returned its investment?

Yes, our results are definitely in line with expectations. Our target annualized PUE of 1.22 is expected to be met or exceeded.

Steve Bowes-Phipps
Data Centers Manager
University of Hertfordshire

Has participating in the GEIT Awards improved your organization?

It definitely helped. The process does take some time and effort, but it is well worth it. In my case it helped keep the focus on gathering metrics throughout the project, and routinely studying that data to understand where opportunities for further improvements might be. This was particularly true in our challenging environment, as we were operating in upper ASHRAE conditions with a lot of infrastructure challenges and IT load growth, pushing us beyond best practices.

The metrics, graphs and knowledge gained throughout the project are useful to this day.

The application process also helped identify areas that we should have been tracking, for example, PUE and DCIE metrics.

Eric Swanson
Data Center Manager
Agriculture and Agri-Food, Canada

Has participating in the GEIT Awards improved your career or organization?

Yes – I believe the Award has given further credibility to the work not only that I undertook but the progress the University of Hertfordshire is making with respect to furthering the Green IT agenda. We have also used the Award to provide greater publicity to the sector to encourage others to follow our path and spend the necessary time and investment in reducing their ICT operational and environmental costs.

Steve Bowes-Phipps
Data Centers Manager
University of Hertfordshire

Why is it important to keep Green IT achievements in the forefront of media and executive management?

Awards like these show that there often exists a responsible solution that doesn't diminish either the impact to business or the environment.

Mike Tresh
Director of Product Marketing
and Management
Viridity Software

Why is it important to keep Green IT achievements in the forefront of media attention and executive management?

It is important for us all. The more everyone is exposed to the value of Green and sustainable solutions, the more interest there will be in pursuing them. This is especially true when everyone wins through lower costs, lower environmental impacts, corporate social responsibility and leadership benefits, etc.

Eric Swanson
Data Center Manager
Agriculture and Agri-Food, Canada

Has participating in the GEIT Awards improved your career or organization?

I would have to say yes to both. It has brought a higher level of awareness to Green initiatives in our IT organizations, which has a snowball effect on involvement.

Steve Press
Executive Director
Data Center Facilities Services
Kaiser Permanente

Why is it important to keep Green IT achievements in the forefront of media and executive management?

In a perfect world, it would be nice to believe that funding for Green efficiencies will always deliver a return on investment (ROI) that makes senior decision makers feel good about the outcomes. Unfortunately, that is not always the case (though it was in ours). Awards can celebrate Green IT projects that are good for sustainability but have poor or non-existent ROI. There is evidence that corporate sustainability efforts have taken a back seat during the global recession as organisations seek to retrench their positions in a shrinking market. However, consumers may just be more selective about whom they do business with, and those who can demonstrate independent accolades of using their funds to both improve efficiency and bear more responsibility for the environment and communities in which they operate in, may win the lion’s share of the new and repeat business.

Steve Bowes-Phipps
Data Centers Manager
University of Hertfordshire

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