Presenter:  Michael Manos, Vice President of Service Operations, Nokia

Tuesday, May 18
4:30-5:00 pm, Sutton Complex

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Increasingly, data center managers and those involved in supporting mission-critical facilities are being faced with questions surrounding pending regulatory changes taking shape across the industry and moreover they are being asked to provide solutions to these challenges. Carbon taxation, green legislation, location of user data, and other key issues are shaping our approach, technologies, and processes that we use to run our environments. This presentation will talk about what you need to know, how you should plan, how to discuss these matters with management, and your role in shaping company policy.

Presenter: Pitt Turner, Executive Director, Uptime Institute

Monday, May 17
8:30-9:00 am, Sutton Complex

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In the near term, the greatest opportunity for data center managers and executives is to take back control of their jobs! Some have, but most have not. In spite of myriads of opportunities, real pressures to change, solid accomplishments of industry leaders, and volumes of best practices, there remains much to do. This presentation will ground us in the importance of business requirements and lead us forward to implementation of proven upgrades.

Presenter:  Neil Rasmussen, Chief Innovation Officer, APC by Schneider Electric

Monday, May 17
11:00-11:30 am, Sutton Complex

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We can all agree that energy and carbon must be comprehended in IT planning decisions. Eventually, energy and carbon must be associated with IT users. But are complicated software and instrumentation needed to measure and allocate energy costs and carbon to IT users? Or can we get by with simple, low cost methods for energy cost and carbon allocation? How precise do we need to be?

In this presentation, Neil Rasmussen provides an overview of energy cost and carbon allocation strategies and their precision. Mr. Rasmussen will show that it is both easy and inexpensive for any data center, large or small, new or old, to get started allocating costs and carbon, but the expense and complexity escalate and ROI declines when excessive precision is specified.

Presenter: Dr. Paolo Bertoldi, Principal Administrator, European Commission Directorate General Joint Research Centre, Institute for Environment and Sustainability

Monday, May 17
1:30-2:00 pm, Nassau A

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In 2008, the European Commission Joint Research Centre created the Code of Conduct response to increasing energy consumption in data centers and the need to reduce the related environmental, economic and energy supply security impacts. The Code of Conduct aims to inform and stimulate data center operators and owners to reduce energy consumption in a cost-effective manner without hampering the mission critical function of data centers by improving understanding of energy demand within the data center, raising awareness, and recommending energy efficient best practice and targets.

The Code of Conduct is a voluntary initiative that brings interested stakeholders together, including manufacturers, vendors, consultants and utilities. Signatories are expected to follow the intent of the Code of Conduct and abide by a set of agreed commitments, in particular monitoring energy consumption and implementing Best Practices. In late 2009 the Code of Conduct was updated to reflect stakeholder comments.

Presenter:  Rob Bernard, Chief Environmental Strategist, Microsoft Corporation

Wednesday, May 19
9:25-9:55 am, Sutton Complex

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IT can have a major impact on the environment by reducing energy consumption and increasing utilization of existing infrastructure. However, designing a sustainable IT infrastructure is more than a nod to corporate social responsibility or meeting government regulatory requirements. The deployment of green technology solutions has been proven to dramatically improve IT's ability to drive down operating costs, an imperative in today's economic climate.

In this presentation, Rob Bernard will focus on how IT can reduce the environmental impact of computing and will discuss tools that can simplify and accelerate deployment efforts and how IT can play a significant role in rethinking existing business practices to dramatically lower the net carbon contribution of a company's products and services across the entire supply chain.

Panelists include Gregg Dixon, EnerNOC; Peter Panfil, Liebert AC Power; Jeff Thomas, Ark Continuity; Dr. Bob Sullivan, Uptime Institute (Moderator); Anthony Wanger, i/o Data Centers

Tuesday, May 18
9:20-9:50 am, Nassau Suite

The major goal of this session is to separate theory from practice, as they relate to renewable energy in data centers. Renewable energy has several potential benefits, including freedom from pollution, a hedge against rising electricity prices, backup power independent of the grid, and putting power close to the point of use. On the other hand, many users have been slow to adopt renewables in practice, despite the benefits.

For those that have adopted renewables, this panel explores the challenges that early-adopters face, how these challenges were overcome, and what other users can learn and apply to decision-making at their own sites. During the Q&A session, audience members are encouraged to share with the panelists what they think the renewables industry can do to better meet the needs of data center operators.

Presenter:  Mark Bramfitt, Principal, Bramfitt Consulting, LLC

Monday, May 17
2:40-3:10 pm, Clinton

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Utilities are increasingly offering information regarding their power generation portfolios, but tools for analyzing the carbon content of power used by a specific facility are unsophisticated. High load factor customers such as data centers are likely to over report their carbon footprint in the absence of better analysis tools. This talk will address key factors in carbon measurement and reporting.

Presenter:  Christina Page, Director, Climate and Energy Strategy, Yahoo!

Monday, May 17
3:25-3:55 pm, Nassau A

Yahoo! Inc. is the world's largest global online network of integrated services, with more than 600 million users worldwide benefiting from its online applications, web search, developer networks, and online advertising. The company has embraced its role as a leading environmentally sustainable company by addressing its biggest energy consumer, its data centers.

In June 2009, Yahoo! announced that it was committed to a 40% reduction in the carbon intensity of its data centers by 2014. In this presentation, Christina Page will address how the company is taking a 360-degree approach to meeting this goal, including internal commitments to create change, cooperation with other institutions, and working collaboratively with industry leaders to drive innovation in sustainability.

Containerization: An Evolution in Data Center Efficiency
Wednesday, May 19
10:10-10:40 am Sutton; repeats 11:30-12:00, Morgan

PRESENTERS: Daniel Costello, Director of Datacenter Services Research and Engineering, Global Foundation Services, Microsoft; Sean Farney, Data Center Manager, Microsoft

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Witness monumental advances in agility, scalability, sustainability, and operational efficiency at one of the world's first known and only purpose-built Container Data Centers. Our highly innovative approach to design, construction, and operations allows us to fully deploy thousands of servers within a few hours, with a drastically reduced carbon footprint.

Panelists include: Andrew Fanara, OsiSoft, formerly US Environmental Protection Agency; Jeff Omelchuck, EPEAT; Ray Pfeifer, Silicon Valley Leadership Group; John Stanley, The 451 Group (Moderator); John Tuccillo, The Green Grid

Monday, May 17
2:05-2:35 pm, Clinton

The substance of new regulations and standards is creating a buzz, but business is likely more concerned about its impact on their operations. New procurement rules might ask your product offerings to meet a certain standard. Some jurisdictions might push for changes to your facilities or operations. Who is going to require what? Are there actions you can take to fulfill several standards at once? Is there a way to benefit from being "ahead of the curve?"

Join key figures from multiple standards bodies for their thoughts and contribute your own spirited questions to the audience Q&A.

Panelists include: Amit Chatterjee, Hara (Moderator); John Dickinson, City of New York; Christina Page, Yahoo!; Brent Smolinski, McKinsey & Company

Tuesday, May 18
1:25-1:55 pm, Gibson

Legal requirements will increasingly require that businesses record - and reduce - their carbon emissions. And, regardless of legislation, evidence is mounting that tracking and managing carbon can also reduce costs. In this discussion, experts and practitioners discuss the tools available to collect, aggregate and analyze an organization's carbon emissions.

Panelists include: Mark Bramfitt, Bramfitt Consulting LLC; Dan Gatti, Data Center Rebates; Bernd Klusmann, BitKom; Ray Pfeifer, Silicon Valley Leadership Group (Moderator); Paul Scheihing, US Department of Energy; Scott Smith, New York State Energy Research and Development Authority

Tuesday, May 18
1:25-1:55 pm, Nassau A

This session will discuss utility, government, and other incentive programs designed to encourage better energy practices in IT and data centers. Panelists will discuss current incentives for energy efficiency and renewables, as well as offer a glimpse of possible future incentive developments.

During the Q&A session, audience members are encouraged to provide feedback to the panel on what programs they think might further help drive better energy practices in the industry.

Presenter: Amit Chatterjee, CEO and Founder, Hara Software

Monday, May 17
11:00-11:30 am, Nassau Suite

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In the post-carbon economy, the economics of all products and services will be changed. Is your organization prepared to grow, profit and compete while minimizing environmental impact? This presentation lays out a specific set of challenges and strategies to help companies understand and make sustainability a competitive - and profitable - advantage. No matter what business you're in, effectively managing your organizational metabolism (the sum of the collective resources consumed and expended) matters to you.

The World's Most Eco-Efficient Computer Hall from Helsingin Energia
Tuesday, May 18
10:05-10:35 am, and 10:40-11:10 am, Bryant

PRESENTERS: Juha Sipilä, Project Manager, Helsingin Energia; Pasi Hurri, Member of the Board of Directors, Academica; Jari Ängeslevä, Senior Business Development Director, Helsingin Energia and Invest in Finland

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Helsingin Energia's new, innovative solution utilizes the recovery of waste heat of computers in the heating of buildings and hot tap water in the City of Helsinki. The first solution has been implemented in cooperation with ICT service provider Academica. Heat can be directed for utility purposes in a controlled way, and the carbon dioxide emissions from cooling are reduced by up to80%. Helsingin Energia is an energy company that delivers an outsourced green facility solution, which enables its customers to focus on their core IT business operations.

In this session, practictioners and suppliers discuss the use and impact of energy saving technologies for IT beyond the data center, such as desktop power management, thin clients, and low power devices.