Presenter: Dr. Jonathan Koomey , Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory

Monday, May 17
9:35-10:05 am, Sutton Complex

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In this keynote, Jonathan Koomey will discuss some of the economic factors making cloud computing an ever-more attractive proposition for delivering computing services. These factors include economies of scale and diversity of users compared to smaller in-house data centers. While not all applications are suitable for the cloud, the economic advantages of these centralized computing installations will make them increasingly attractive for businesses seeking computing services at the lowest total cost.

Presenter: Amy Spellmann, President, Optimal Innovations

Monday, May 17
2:40-3:10 pm, Nassau B

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Cloud computing is maturing, becoming a viable alternative to classic on-premise IT. Cloud facilitates scalability, promising lower fixed and variable costs while supporting enterprise growth. The scalability benefits and cost savings can be achieved through on-demand infrastructure provisioning and reduced on-premise energy consumption. The benefits are compelling; however, a quantitative analysis is required.

This presentation will describe a methodology for predicting performance, energy and cost for expanding on-premise IT into the cloud.  The findings reported in this presentation are documented in "Leveraging the Cloud for Green IT: Predicting the Energy, Cost and Performance of Cloud Computing" (authors: Amy Spellmann, Optimal Innovations; Richard Gimarc, Hyperformix, Inc.; Mark Preston, RS Performance), recipient of a 2009 Computer Measurement Group (CMG) Best Paper Award.

Presenter: Pitt Turner, Executive Director, Uptime Institute

Monday, May 17
8:30-9:00 am, Sutton Complex

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In the near term, the greatest opportunity for data center managers and executives is to take back control of their jobs! Some have, but most have not. In spite of myriads of opportunities, real pressures to change, solid accomplishments of industry leaders, and volumes of best practices, there remains much to do. This presentation will ground us in the importance of business requirements and lead us forward to implementation of proven upgrades.

Presenter:  Neil Rasmussen, Chief Innovation Officer, APC by Schneider Electric

Monday, May 17
11:00-11:30 am, Sutton Complex

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We can all agree that energy and carbon must be comprehended in IT planning decisions. Eventually, energy and carbon must be associated with IT users. But are complicated software and instrumentation needed to measure and allocate energy costs and carbon to IT users? Or can we get by with simple, low cost methods for energy cost and carbon allocation? How precise do we need to be?

In this presentation, Neil Rasmussen provides an overview of energy cost and carbon allocation strategies and their precision. Mr. Rasmussen will show that it is both easy and inexpensive for any data center, large or small, new or old, to get started allocating costs and carbon, but the expense and complexity escalate and ROI declines when excessive precision is specified.

Presenter: Lauralee Martin, Executive Vice President and Chief Financial and Operating Officer, Jones Lang LaSalle

Monday, May 17
9:00-9:30 am, Sutton Complex

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In this keynote, Lauralee Martin will discuss the communication challenges existing between many CFOs and CIOs. Where does greening IT fit with Cap Ex and Op Ex decisions? What should the CIO be prepared to present to the CFO so that it resonates with the "Earnings Per Share" world of the CFO?

Panelists include: William Fellows, The 451 Group (Moderator); Dr. Jonathan Koomey, Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory; Antonio Piraino, Vice President and Research Director, Tier 1 Research; Pitt Turner, Executive Director, Uptime Institute

Monday, May 17
2:05-2:35 pm, Nassau A

Organizations requiring more data center capacity or increased IT service have multiple options. They can build and operate their own facility, co-locate, or contract with providers of hosting, managed services, or cloud services. Each option has its own advantages and disadvantages in terms of energy efficiency, availability, cost, flexibility, performance, and risk.

In this session, independent opinionated experts explain how they evaluate the options, taking into account an organization's business requirements, the technical opportunities, Service Level Agreements, and the limitations of each option. Expect deep insights and a spirited debate.

Panelists include: Mark Ascolese, EDSA; Craig Compiano, Modius; Kevin Flanagan, CGI; Andy Lawrence, The 451 Group (Moderator); Neil Rasmussen, APC by Schneider Electric

Wednesday, May 19
8:15-8:45 am, Nassau Suite

As data centers get increasingly complex and power hungry, data center operators have begun to examine software tools for tracking and analyzing their IT and facility performance. But there are a wide range of strategies and tools for tracking and analyzing power use, some much more far-reaching than others. This panel will discuss some of the tools, approaches, and options available, and how to determine the business case for a particular site. In addition, the panel will discuss which variables are most important to track, and how to determine whether operators need control or simply visibility into key areas. Finally, the panel will provide examples of high-payoff actions that operators can take in their sites, using the features that these tools provide.

Presenter: Dr. Max Henrion, Chief Executive Officer, Lumina Decision Systems

Tuesday, May 18
3:20-3:50 pm, Morgan

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Data center capacity planners must grapple with major uncertainties: How rapidly will demand increase for computing cycles, storage, and bandwidth? Will server performance continue to improve according to Moore's Law? Each of these uncertainties affects our sizing decisions; the number of servers, cooling and power capacity, and even the building footprint. The best way to cope with such uncertainty is to preserve flexibility as far as possible. We will show how flexible, capacity planning strategies can reduce TCO and lifecycle energy use in the face of large uncertainties, using Lumina's Analytica Datacenter Capacity Planning Tool (ADCAPT), on a range of typical data center scenarios.

Panelists include: Mark Bramfitt, Bramfitt Consulting LLC; Dan Gatti, Data Center Rebates; Bernd Klusmann, BitKom; Ray Pfeifer, Silicon Valley Leadership Group (Moderator); Paul Scheihing, US Department of Energy; Scott Smith, New York State Energy Research and Development Authority

Tuesday, May 18
1:25-1:55 pm, Nassau A

This session will discuss utility, government, and other incentive programs designed to encourage better energy practices in IT and data centers. Panelists will discuss current incentives for energy efficiency and renewables, as well as offer a glimpse of possible future incentive developments.

During the Q&A session, audience members are encouraged to provide feedback to the panel on what programs they think might further help drive better energy practices in the industry.

Presenter: Amit Chatterjee, CEO and Founder, Hara Software

Monday, May 17
11:00-11:30 am, Nassau Suite

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In the post-carbon economy, the economics of all products and services will be changed. Is your organization prepared to grow, profit and compete while minimizing environmental impact? This presentation lays out a specific set of challenges and strategies to help companies understand and make sustainability a competitive - and profitable - advantage. No matter what business you're in, effectively managing your organizational metabolism (the sum of the collective resources consumed and expended) matters to you.

Presenter: Dean Nelson, Senior Director of Global Data Center Services, eBay

Tuesday, May 18
12:45-1:15 pm, Sutton Complex

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eBay manages approximately 90 million active users in 32 countries speaking 7 languages, 24/7/365. To date, our marketplace has over a billion photos and over 210 million active listings. Every day on average there are 8 million new listings, over 90 billion database calls, 6 billion URL hits, 4 billion committed transactions, and 8 Petabytes of storage processing 50TeraBytes of new incremental data.

Our company had a 98% correlation between site infrastructure cost and business growth, meaning as listings increased we had a linear increase in overall site operating costs. The four-year innovation strategy that coupled technology refresh with overall data center efficiency broke this trend by absorbing a doubling of our overall infrastructure capacity/capability while keeping the operating costs nearly flat year-over-year in the world's largest on-line marketplace.

 

Learn how Panduit's eco-system of industry-leading technology partners including Cisco, IBM, and Emerson Network Power use Panduit's Unified Physical Infrastructure (UPI) deployment that integrates Smart Data Centers, Connected Buildings, and Industrial Automation solutions to create an optimized physical infrastructure that lowers risk and costs, while improving flexibility and sustainability.

In these sessions, Panduit and its partners will demonstrate how the management and monitoring of the entire physical infrastructure can now be accomplished through a centralized, or unified, operations center for greater capital and operational efficiencies. Panduit will also unveil their first single cabinet micro data center, populated half with switches and half with servers, to be used within a factory or manufacturing floor.