Power-Related Advantages of Cloud Computing
Presenter: Dr. Jonathan Koomey , Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory
Monday, May 17 9:35-10:05 am, Sutton Complex
In this keynote, Jonathan Koomey will discuss some of the economic factors making cloud computing an ever-more attractive proposition for delivering computing services. These factors include economies of scale and diversity of users compared to smaller in-house data centers. While not all applications are suitable for the cloud, the economic advantages of these centralized computing installations will make them increasingly attractive for businesses seeking computing services at the lowest total cost.
IT Equipment Energy Consumption: The Gap Between Common Idling Assumptions and Real World Conditions
Presenter: Kenneth G. Brill, Uptime Institute; Andrew Fanara, OSIsoft (formerly US EPA); Ralph Renne, NetApp; John Stanley, The 451 Group
Wednesday, May 19 4:10-4:40 pm, Sutton Complex
Many in the industry assume that power consumption drops significantly when servers are not processing transactions. SPEC power benchmarking and other data suggest servers should drop 30-70% below maximum power consumption when idle. However, actual UPS load for many data centers drops very little, or not at all, during idle hours. Even if we make the usual assumptions that server "sleep" features have been disabled, this seems counter-intuitive. This presentation and discussion session reports Institute research on actual power consumption swings in a few large scale server installations, examines why the drops aren't close to what's theoretically possible, and explores why some data centers see much bigger drops than others.
Cloud Computing Cost Analysis
Presenter: Amy Spellmann, President, Optimal Innovations
Monday, May 17 2:40-3:10 pm, Nassau B
Cloud computing is maturing, becoming a viable alternative to classic on-premise IT. Cloud facilitates scalability, promising lower fixed and variable costs while supporting enterprise growth. The scalability benefits and cost savings can be achieved through on-demand infrastructure provisioning and reduced on-premise energy consumption. The benefits are compelling; however, a quantitative analysis is required. This presentation will describe a methodology for predicting performance, energy and cost for expanding on-premise IT into the cloud. The findings reported in this presentation are documented in "Leveraging the Cloud for Green IT: Predicting the Energy, Cost and Performance of Cloud Computing" (authors: Amy Spellmann, Optimal Innovations; Richard Gimarc, Hyperformix, Inc.; Mark Preston, RS Performance), recipient of a 2009 Computer Measurement Group (CMG) Best Paper Award.
Data Center Effectiveness: The Central Challenges in 2010
Presenter: Pitt Turner, Executive Director, Uptime Institute
Monday, May 17 8:30-9:00 am, Sutton Complex
In the near term, the greatest opportunity for data center managers and executives is to take back control of their jobs! Some have, but most have not. In spite of myriads of opportunities, real pressures to change, solid accomplishments of industry leaders, and volumes of best practices, there remains much to do. This presentation will ground us in the importance of business requirements and lead us forward to implementation of proven upgrades.
Will Today's Data Center Support Tomorrow's IT?
Panelists include: John Abbott, The 451 Group; Ken Baker, Hewlett Packard; Dr. Albert Esser, Dell; Dr. Jonathan Koomey, Lawrence Berkeley National Laboratory (Moderator)
Tuesday, May 18 11:15-11:50, Sutton Complex
Changes in IT over the past decade have made many data centers obsolete. This roundtable will discuss how IT innovations in the coming decade will drive changes, and how data center owners can ensure today's data centers are still fit for purpose in 2020.
Green Efficiency. Green IT is So Yesterday
Presenter: Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc., and former Vice President - Power and Infrastructure Solutions, DellTuesday, May 18 8:45-9:15 am, Sutton Complex The year was 1992 and Green IT was born. Michael Dell challenged his engineers to develop a completely recyclable PC. The industry introduced “Energy Star” requirements for monitors. The phrase “Green Computing” came to life through several USENET posts. And now, Green IT’s “teenage years” have come to an end. Green IT did represent a sea change in IT’s core values. Keeping servers and PCs running 24/7 at any (environmental) cost used to be the operating mantra. Now, companies of all sizes, across all industries recognize that Green IT has the power to create new levels of efficiencies never seen before. It’s time for the teenager to grow up and embrace adulthood. Green Efficiency is the future, and it’s going far beyond environmentally-friendly products. Green Efficiency means no compromise in quality, efficiency or usefulness. Green Efficiency is about making the right decisions and having the right discussions. Policies need to be aligned. IT teams need to make choices based on the facts. In his game-changer keynote, Dr. Albert Esser will introduce the Green Efficiency concept and two new metrics designed to help companies embrace the change: TDCE (Total Data Center Efficiency) and TCE (Total Client Efficiency). 
Ahead in the Cloud: The Power of Infrastructure as a Service
Presenter: Dr. Werner Vogels, Chief Technology Officer, Amazon.com Tuesday, May 18 9:20-9:50 am, Sutton Complex
Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.
Discussion: Cloud Services and Infrastructure Planning
Panelists include: William Fellows, The 451 Group; James Houghton, Adaptivity; Dan Kusnetzky, The 451 Group (Moderator); Mike Manos, NokiaWednesday, May 19 11:30-12:00 pm, Nassau A How do virtualization/cloud initiatives tie to the data center facility? How can you foresee what application failures a hardware outage might cause, when applications may "float" between servers on layers logical infrastructure? How do you determine what hardware failures an application might cause, if lots of applications suddenly shift servers and create a hot spot in a single rack?
In this session, experts discuss the physical infrastructure issues related to virtualization and cloud paradigms.
Discussion: The Economics of Outsourcing and Cloud Computing
Panelists include: William Fellows, The 451 Group (Moderator); Dr. Jonathan Koomey, Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory; Antonio Piraino, Vice President and Research Director, Tier 1 Research; Pitt Turner, Executive Director, Uptime InstituteMonday, May 17 2:05-2:35 pm, Nassau A Organizations requiring more data center capacity or increased IT service have multiple options. They can build and operate their own facility, co-locate, or contract with providers of hosting, managed services, or cloud services. Each option has its own advantages and disadvantages in terms of energy efficiency, availability, cost, flexibility, performance, and risk.
In this session, independent opinionated experts explain how they evaluate the options, taking into account an organization's business requirements, the technical opportunities, Service Level Agreements, and the limitations of each option. Expect deep insights and a spirited debate.
Measuring Power and Efficiency in the “Green” Data Center
Presenter: Calvin Nicholson, Senior Director Product Management and Software Development, Server Technology
Tuesday, May 18 3:55-4:25 pm, Nassau A
This presentation explores device and in-feed power measurements within the data center cabinet using a cabinet power distribution unit. These measurements can be used to help calculate PUE and DCiE efficiency metrics, allocate cooling resources, identify comatose servers, and for capacity planning. It also looks at kW-h power information that can be used for billing specific departments within an enterprise data center or by co-location facilities for billing based on actual power usage.
Discussion: Server Power Management
Panelists include: Andy Dominey, 1E; Andy Lawrence, The 451 Group (Moderator); Clemens Pfeiffer, Power Assure; Jeff Porter, Fairfax County, Virginia; Pat Tiernan, Climate Savers Computing Initiative
Monday, May 17 3:25-3:55 pm, Nassau B
Server power management is a technology that is ultimately expected to save considerable amounts of power in the data center. But to date, the technology has not been widely adopted. In this session, experts in this area discuss why this may be the case, and how and why this is expected to change in the next three years.
Virtualization and Cloud: Uplink to Eco-Efficient IT
Presenter: Rachel Chalmers, Research Director, Infrastructure Management, The 451 Group
Wednesday, May 19 10:10-10:40 am, Morgan
Competition from third-party cloud, PaaS, and hosting services are forcing in-house IT to behave more like a service provider to its internal customers. Virtualization and "internal cloud" are the enabling technologies. Can traditional in-house IT shops stay competitive and meet the needs of their organizations, or will outsourcing soon become the norm?
Green Enterprise IT Award Winner Case Study - IT Innovation
Going Green at the US House of RepresentativesTuesday, May 18 10:05-10:35 am and 10:40-11:10 am, Nassau B
PRESENTER: Jack Nichols, Director, Enterprise Operations, Office of the Chief Administrative Officer, US House of Representatives
Approximately four years ago, the Chief Administrative Officer of the U.S. House of Representatives initiated the Green the Capitol program. The initiative's cornerstone encompassed activities that would dramatically reduce power consumption, while allowing for enhanced House data center services. The resulting project not only achieved its goal earlier than expected, it surpassed expectations by reducing energy consumption for Information Technology and cooling by 70 percent.
Green Enterprise IT Award Winner Case Study - Outstanding IT Product
Data Center Energy Efficiency ImprovementTuesday, May 18 10:05-10:35 am, and 10:40-11:10 am, Morgan PRESENTER: Herman Chan, Director, Power Business Unit, Raritan
When the company undertook upgrading its data center, it seized the opportunity to create a green data center based on industry stands such as PUE (Power Usage Effectiveness), DCIE (Data Center Infrastructure Efficiency), and RCI (Rack Cooling Index).
Why I Could Care Less About PUE
Presenter: Dave Rotheroe, Senior Technologist, IT Data Center Strategy, Design, & Engineering, Hewlett Packard
Monday, May 17 2:40-3:10 pm, Gibson
Data center efficiency is often thought of in terms only of the facility efficiency, often measured by PUE. While PUE is an important measure that requires attention, focusing too much on it and neglecting a comprehensive approach to efficiency raises TCO (Total Cost of Ownership). Covered in the presentation are real world options, including specific examples of actual installations, that lower TCO with a balanced approach to all aspects of data center operations from the facility, to the IT equipment, to how that equipment is used.
Sustainable IT: Increasing Efficiency and Eliminating Data Center Waste
Presenter: Andy Hawkins, Product Manager, Innovations Team, 1E
Wednesday, May 19 2:10-2:40 pm, Nassau A
In December 2009, the Obama administration confirmed a pledge to a reduce greenhouse gases (GHG), with a 17% cut from 2005 levels by 2020, and 80% by 2050. One of three key focus areas at the Uptime Symposium 2010 is Sustainable IT and specifically, how to use IT and best practices to reduce waste of energy, water and other resources, and hold down carbon emissions.
In this presentation, Andy Hawkins of 1E explores the topic of measuring efficiencies in the data center, explains what can be done to identify and eliminate this waste and why this is the year to take action.
Green Enterprise IT Award Winner Case Study - Joint IT and Facilities Innovation
An Integration Tool between IT and Facilities Departments in a Large BankWednesday, May 19 10:10-10:40 am Nassau Suite; repeats 11:30-12:00, Bryant
PRESENTERS: Julio Cezar De Conti, Superintendent of Engineering and IT Infrastructure, Itaú, and Fabiano Duarte, IT Engineer, member of the Green IT Team, Itaú
To optimize systems and technology, reducing costs and risks, the departments of Facilities and IT of an 85-years old financial institution have been integrated under a single direction board. A committee received the mission of planning annual development actions and goals and of mapping the gains in efficiency, availability and time-to-market.
A Smart Grid for the Data Center?
Presenter: Doug Oathout, Vice President - Enterprise Business, Hewlett Packard
Smart Grids have been proposed as a way of reducing energy consumption and carbon emissions across entire nations. They involve moving and managing demand and workloads, monitoring, and sophisticated control systems. In this session, Doug Oathout, one of Hewlett Packard's leading thinkers on energy efficiency in servers and data centers, explains how an integrated, holistic and smart infrastructure can be designed to slash IT energy use.
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