Presenter:  Kenneth G. Brill, Uptime Institute; Andrew Fanara, OSIsoft (formerly US EPA); Ralph Renne, NetApp; John Stanley, The 451 Group

Wednesday, May 19
4:10-4:40 pm, Sutton Complex

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Many in the industry assume that power consumption drops significantly when servers are not processing transactions. SPEC power benchmarking and other data suggest servers should drop 30-70% below maximum power consumption when idle. However, actual UPS load for many data centers drops very little, or not at all, during idle hours. Even if we make the usual assumptions that server "sleep" features have been disabled, this seems counter-intuitive. This presentation and discussion session reports Institute research on actual power consumption swings in a few large scale server installations, examines why the drops aren't close to what's theoretically possible, and explores why some data centers see much bigger drops than others.

Presenter:  Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc., and former Vice President - Power and Infrastructure Solutions, Dell

Tuesday, May 18
8:45-9:15 am, Sutton Complex

The year was 1992 and Green IT was born. Michael Dell challenged his engineers to develop a completely recyclable PC. The industry introduced “Energy Star” requirements for monitors. The phrase “Green Computing” came to life through several USENET posts. And now, Green IT’s “teenage years” have come to an end.

Green IT did represent a sea change in IT’s core values. Keeping servers and PCs running 24/7 at any (environmental) cost used to be the operating mantra. Now, companies of all sizes, across all industries recognize that Green IT has the power to create new levels of efficiencies never seen before. It’s time for the teenager to grow up and embrace adulthood. Green Efficiency is the future, and it’s going far beyond environmentally-friendly products.

Green Efficiency means no compromise in quality, efficiency or usefulness. Green Efficiency is about making the right decisions and having the right discussions. Policies need to be aligned. IT teams need to make choices based on the facts.

In his game-changer keynote, Dr. Albert Esser will introduce the Green Efficiency concept and two new metrics designed to help companies embrace the change: TDCE (Total Data Center Efficiency) and TCE (Total Client Efficiency).

Presenter:  Dr. Werner Vogels, Chief Technology Officer, Amazon.com

Tuesday, May 18
9:20-9:50 am, Sutton Complex

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Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

Presenter:  Rob Bernard, Chief Environmental Strategist, Microsoft Corporation

Wednesday, May 19
9:25-9:55 am, Sutton Complex

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IT can have a major impact on the environment by reducing energy consumption and increasing utilization of existing infrastructure. However, designing a sustainable IT infrastructure is more than a nod to corporate social responsibility or meeting government regulatory requirements. The deployment of green technology solutions has been proven to dramatically improve IT's ability to drive down operating costs, an imperative in today's economic climate.

In this presentation, Rob Bernard will focus on how IT can reduce the environmental impact of computing and will discuss tools that can simplify and accelerate deployment efforts and how IT can play a significant role in rethinking existing business practices to dramatically lower the net carbon contribution of a company's products and services across the entire supply chain.

Presenter: Victor Avelar, Senior Research Analyst-Data Center Science Center, APC by Schneider Electric

Tuesday, May 18
2:45-3:15 pm, Bryant

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Companies around the globe are publishing PUEs that are close to perfection, but are these numbers achievable in a real-world, world-class production data center? This session will help attendees push past the hype and understand the science behind PUE. Learn about the metrics, measurements and best practices that go into calculating an accurate PUE. Beyond the basic calculations, you will examine what factors could increase or decrease your PUE calculations and how to produce a sound metric as a launching point for greater efficiency within your data center.

Panelists include: Andy Dominey, 1E; Andy Lawrence, The 451 Group (Moderator); Clemens Pfeiffer, Power Assure; Jeff Porter, Fairfax County, Virginia; Pat Tiernan, Climate Savers Computing Initiative

Monday, May 17
3:25-3:55 pm, Nassau B

Server power management is a technology that is ultimately expected to save considerable amounts of power in the data center. But to date, the technology has not been widely adopted. In this session, experts in this area discuss why this may be the case, and how and why this is expected to change in the next three years.

Presenter:  Andy Lawrence, Research Director for Eco-Efficient IT, The 451 Group

Wednesday, May 19
3:35-4:05 pm, Nassau A

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There are many technologies for tracking and managing data center energy use - both IT and facility energy. How are the technology suppliers positioned? Where do they compete, and where do they complement each other? This session provides an independent overview of the leading suppliers. The session will define what a "complete" data center management solution needs to include, cover the different categories of product offerings, and set out a roadmap for the future monitoring and management of data centers that seek to be genuinely energy efficient.

Presenter:  Rachel Chalmers, Research Director, Infrastructure Management, The 451 Group

Wednesday, May 19
10:10-10:40 am, Morgan

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Competition from third-party cloud, PaaS, and hosting services are forcing in-house IT to behave more like a service provider to its internal customers. Virtualization and "internal cloud" are the enabling technologies. Can traditional in-house IT shops stay competitive and meet the needs of their organizations, or will outsourcing soon become the norm?

Presenter:  Daniel Costello, Director of Data Center Services Research and Engineering, Global Foundation Services, Microsoft

Monday, May 17
2:05-2:35 pm, Nassau B

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Daniel Costello will give a overview of Microsoft's current data centers, its data center vision and the opportunities in the future. The discussion will also include Microsoft's experiences, innovations and strategy to drive up efficiency and drive down cost.

Presenters: Tim Cortes, Chief Technology Officer, Power Distribution Incorporated (PDI), with Dave Mulholland, Vice President - Marketing, Service, PDI

Tuesday, May 18
3:20-3:50 pm, Nassau A

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In this presentation, PDI will cover some of the new options available and forthcoming for distributions of power for traditional raised floor and the growing non-traditional solid floor applications. These applications will cover from the output of the UPS to the input of the server rack and will include brief overviews of overhead bus distribution, container based power, and using intelligent monitoring solutions to drive efficiency and better manage existing equipment.

Presenter: Doug Oathout, Vice President - Enterprise Business, Hewlett Packard

Smart Grids have been proposed as a way of reducing energy consumption and carbon emissions across entire nations. They involve moving and managing demand and workloads, monitoring, and sophisticated control systems. In this session, Doug Oathout, one of Hewlett Packard's leading thinkers on energy efficiency in servers and data centers, explains how an integrated, holistic and smart infrastructure can be designed to slash IT energy use.