Presenter: Dr. Jonathan Koomey , Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory

Monday, May 17
9:35-10:05 am, Sutton Complex

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In this keynote, Jonathan Koomey will discuss some of the economic factors making cloud computing an ever-more attractive proposition for delivering computing services. These factors include economies of scale and diversity of users compared to smaller in-house data centers. While not all applications are suitable for the cloud, the economic advantages of these centralized computing installations will make them increasingly attractive for businesses seeking computing services at the lowest total cost.

Presenter:  Kenneth G. Brill, Uptime Institute; Andrew Fanara, OSIsoft (formerly US EPA); Ralph Renne, NetApp; John Stanley, The 451 Group

Wednesday, May 19
4:10-4:40 pm, Sutton Complex

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Many in the industry assume that power consumption drops significantly when servers are not processing transactions. SPEC power benchmarking and other data suggest servers should drop 30-70% below maximum power consumption when idle. However, actual UPS load for many data centers drops very little, or not at all, during idle hours. Even if we make the usual assumptions that server "sleep" features have been disabled, this seems counter-intuitive. This presentation and discussion session reports Institute research on actual power consumption swings in a few large scale server installations, examines why the drops aren't close to what's theoretically possible, and explores why some data centers see much bigger drops than others.

Presenter: Pitt Turner, Executive Director, Uptime Institute

Monday, May 17
8:30-9:00 am, Sutton Complex

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In the near term, the greatest opportunity for data center managers and executives is to take back control of their jobs! Some have, but most have not. In spite of myriads of opportunities, real pressures to change, solid accomplishments of industry leaders, and volumes of best practices, there remains much to do. This presentation will ground us in the importance of business requirements and lead us forward to implementation of proven upgrades.

Presenter: Matt Lane, President, Geist Intelligent Facilities

Tuesday, May 18
2:45-3:15 pm, Nassau B

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The word "monitoring" is creating a lot of buzz in the data center world today. What is really needed though in a comprehensive monitoring system? This session, conducted by Matt Lane of Geist Intelligent Facilities, will explore many questions like:

• What can I monitor in my facility?
• What should I monitor in my facility?
• How much data is too much data?
• What should I look for in a monitoring vendor?
• How can I calculate a return on investment for my monitoring system?

Answers to these questions and more will be discussed. Join us for a best practices look at critical infrastructure monitoring systems.

Panelists include: John Abbott, The 451 Group; Ken Baker, Hewlett Packard; Dr. Albert Esser, Dell; Dr. Jonathan Koomey, Lawrence Berkeley National Laboratory (Moderator)

Tuesday, May 18
11:15-11:50, Sutton Complex

Changes in IT over the past decade have made many data centers obsolete. This roundtable will discuss how IT innovations in the coming decade will drive changes, and how data center owners can ensure today's data centers are still fit for purpose in 2020.

Panelists include: James Houghton, Adaptivity; Kevin Meagher, EDSA; Antonio Piraino, Tier1 Research (Moderator); Byron Washom, University of California-San Diego

Monday, May 17
11:35-12:10 pm, Sutton Complex

"Plan your work... and work your plan." It's an axiom that personal productivity coaches have advocated for years... and nowhere is it more true than in the data center. Throughout the lifecycle of any data center, technology upgrades, equipment changes, and maintenance can inadvertently cause a data center to drift further and further from the original design specifications. The future as envisioned by virtualization, cloud computing and now energy management all require new and innovative approaches that imply clear understanding of what your base line is and how to move forward. Optimization is the key. As you deviate from your original design model or blueprint, can your attempts to "upgrade" your facility- or embarking on virtualization, cloud computing, and smart grid strategies - actually be causing it to operate sub-optimally?

Join executives from EDSA, Adaptivity, and fellow data center operators in this lively discussion about "IT Blueprints" and "model-based power analytics"... two important constructs in ensuring the highest possible levels of availability and energy efficiency.

Panelists include: Ken Baker, Hewlett Packard; Keiichi Hirose, NTT Facilities, Inc.; Martin Olsen, Active Power; Jason Schafer, Tier1 Research (Moderator); Ben Stewart, Terremark; Ken Uhlman, Eaton

Wednesday, May 19
11:30-12:00 pm, Gibson

As always, the state of the art in data center power provisioning is in constant flux. This panel explores the latest trends in the efficiency of power provisioning components and how choices can affect site availability. Technologies and strategies examined may include

• flywheel energy storage systems
• advancements in batteries
• direct current power distribution
• changes to distribution voltages
• renewables integration
• demand response

What does the future hold for power?

Presenter:  Harkeeret (Harq) Singh, Global Head of Energy & Sustainable Technology, Thomson Reuters

Monday, May 17
2:05-2:35 pm, Morgan

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Harq Singh provides an informative presentation on initiatives that can be implemented across organizations today to provide real business benefit, improve energy efficiency, and reduce carbon footprint. The session will also look at how to engage the business to enable the right behavior and will discuss some of the mechanisms put into practice in Thomson Reuters. The presentation will look into the future and will identify tools needed to further efficiency as well as some of the cutting edge thoughts around efficiency in the industry. Highlights include:

• Efficiency initiatives across the technology stacks including desktop, storage, network, server, data center, utilities
• Management and empowering the business to improve energy performance
• Enabling the right behavior - objectives and incentives
• Holistic monitoring - transparency to enable informed decisions and focus investment
• Future concepts

Presenter:  Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc., and former Vice President - Power and Infrastructure Solutions, Dell

Tuesday, May 18
8:45-9:15 am, Sutton Complex

The year was 1992 and Green IT was born. Michael Dell challenged his engineers to develop a completely recyclable PC. The industry introduced “Energy Star” requirements for monitors. The phrase “Green Computing” came to life through several USENET posts. And now, Green IT’s “teenage years” have come to an end.

Green IT did represent a sea change in IT’s core values. Keeping servers and PCs running 24/7 at any (environmental) cost used to be the operating mantra. Now, companies of all sizes, across all industries recognize that Green IT has the power to create new levels of efficiencies never seen before. It’s time for the teenager to grow up and embrace adulthood. Green Efficiency is the future, and it’s going far beyond environmentally-friendly products.

Green Efficiency means no compromise in quality, efficiency or usefulness. Green Efficiency is about making the right decisions and having the right discussions. Policies need to be aligned. IT teams need to make choices based on the facts.

In his game-changer keynote, Dr. Albert Esser will introduce the Green Efficiency concept and two new metrics designed to help companies embrace the change: TDCE (Total Data Center Efficiency) and TCE (Total Client Efficiency).

Panelists include: 2010 Green Enterprise IT Award Finalists; Jeff Paschke, Tier1 Research (Moderator)
Tuesday, May 18
1:25-1:55 pm, Clinton

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Dynamic Cooling Control Reduces Data Center Energy Consumption by 15%

• Jeff Rauenhorst, Vice President of Business Development, Federspiel Controls

Productive Energy: Innovative Green Data Center Uses Microturbines for Co-Generation and Sustainable Policies to Reduce its Carbon Footprint

• Dominick Regina, Associate Director, Infrastructure Services, KPMG

Fast and Simple Solution to Implement a Closed Corridor in an Existing Data Center, Optimal Data Center

• Pascal Marty, President, Optimal Data Center

Telx Receives Payments from EnerNOC to Reduce Data Center Energy Usage, Helps Stabilize Local Electric Grid

• Rafael Valdes, Technical Support Manager - Operations Group, Telx

What are your peers doing in their own data centers to push the envelope on efficiency and energy savings? This session features four finalists from the 2010 Green Enterprise IT (GEIT) Awards who have made big achievements in the area of facility energy use. This session will feature innovative case studies and outstanding products on both the IT and facilities sides of the house.

After project summaries, attendees will have ample time to drill down during the audience Q&A session. What ideas can you bring home to your own facility?

 

 

Panelists include: Carl Cotulli, Wright Line; Joerg Desler, Stulz-ATS; Dr. Bob Sullivan, Uptime Institute (Moderator)

Monday, May 17
2:05-2:35 pm, Gibson

What cooling innovations should data center operators expect in the next few years? Some strategies, like hot / cold aisle containment, are easy to adopt and continue to evolve. Others, like outside air cooling, are still considered experimental but hold great promise.

Some have posited that in some ways, the cooling industry has "failed the CIO" in terms of delivering what data centers need. On this panel, cooling solutions providers, data center end-users, and Uptime Institute's "chief skeptic" Dr. Bob Sullivan meet to discuss (and debate!) the cooling options in terms of their costs, efficiency, and contributions to high availability.

Panelists include: 2010 Green Enterprise IT Award Finalists; Deborah Grove, Grove Associates (Moderator)
Wednesday, May 19
11:30-12:00 pm, Clinton

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Global R&D Cloud Computing Laboratory

• Becky Strauss, Senior Director - IS&T, R&D Support Services, BMC Software; Steve Carl, Senior Technology Solutions Specialist-IS&T, R&D Support Services, BMC Software

Breaking the Linear Relationship Between Growth and Cost in the World's Largest Online Marketplace

• Dean Nelson, Senior Director, Global Data Center Services, eBay Marketplaces, eBay

Anti-Vibration Racks Improve Data Center Efficiency

• Gus Malek-Madani, Chief Executive Officer, Green Platform

NetApp RTP Building 4, Global Dynamic Lab and Corporate IT Data Center

• Mark Skiff, Senior Director East Coast Tech Sites, Workplace Resources, NetApp

Join four finalists from the 2010 Green Enterprise IT (GEIT) Awards who have bold ideas and successful project case studies on performance and efficiency in IT. This session features the next generation of audacious ideas, IT and data center design projects, and successful energy savings outside the data center.

Project Summaries followed by audience Q&A

 

 

 

 

 

 

Presenter:  Jeff Thomas, Chief Executive Officer, Ark Continuity

Monday, May 17
3:25-3:55 pm, Clinton

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Ark Continuity's data center development in the west of England is arguably one of the most energy effcient in the world and has been described as "Europe's Greenest Data center." Its PUE levels of below 1.3 are extremely low, given that its service offerings include a Fault Tolerant level. Ark Continuity achieves this by a number of significant technological innovations, including revolutionary geothermal cooling. Jeff Thomas, Chief Executive Officer and founder of Ark Continuity data centers, will discuss the technological innovations in a business and environmental context.

Presenter:  Calvin Nicholson, Senior Director Product Management and Software Development, Server Technology

Tuesday, May 18
3:55-4:25 pm, Nassau A

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This presentation explores device and in-feed power measurements within the data center cabinet using a cabinet power distribution unit. These measurements can be used to help calculate PUE and DCiE efficiency metrics, allocate cooling resources, identify comatose servers, and for capacity planning. It also looks at kW-h power information that can be used for billing specific departments within an enterprise data center or by co-location facilities for billing based on actual power usage.

Savvis NJ2 HVAC Upgrade Project
Tuesday, May 18
10:05-10:35 am, and 10:40-11:10 am, Nassau A

PRESENTER: Pepe Castells, Central Engineering Group, Savvis

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A project was initiated to replace/upgrade the controls of the 12 year old chiller and pumping system. The project was completed without any impact to the IT function and the energy savings will provide an 18 month ROI as well as increased redundancy for the facility.

A principal objective of the Green Enterprise IT Awards is to educate the data center and IT industries in effective ways to reduce energy consumption by highlighting innovation and best practices. Knowledge sharing is a critical component of the Green Enterprise IT Awards program.

In this session, a data center owner or operator will present their Award-winning case study of a completed, facilities-based project that significantly and quantifiably improved data center energy efficiency.

Panelists include Gregg Dixon, EnerNOC; Peter Panfil, Liebert AC Power; Jeff Thomas, Ark Continuity; Dr. Bob Sullivan, Uptime Institute (Moderator); Anthony Wanger, i/o Data Centers

Tuesday, May 18
9:20-9:50 am, Nassau Suite

The major goal of this session is to separate theory from practice, as they relate to renewable energy in data centers. Renewable energy has several potential benefits, including freedom from pollution, a hedge against rising electricity prices, backup power independent of the grid, and putting power close to the point of use. On the other hand, many users have been slow to adopt renewables in practice, despite the benefits.

For those that have adopted renewables, this panel explores the challenges that early-adopters face, how these challenges were overcome, and what other users can learn and apply to decision-making at their own sites. During the Q&A session, audience members are encouraged to share with the panelists what they think the renewables industry can do to better meet the needs of data center operators.

Presenters:  Mark A. Ascolese, Chief Executive Officer, EDSA, with Kfir Godrich, Vice President, HP Enterprise Business; and Alain Steven, Chief Technology Officer and Senior Vice President, Viridity Energy

Tuesday, May 18
2:45-3:15 pm, Gibson

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Not long ago, the idea of operating a mission-critical facility as an autonomous microgrid, one that was "hot-pluggable" on and off the public grid as needed, would have been as far-fetched as building one on a fault line. The greatest obstacle was the fact that the two vital software technologies required - a master controller, and an energy pricing/optimization engine - were at least five years from being commercially viable, according to industry experts. Someone forgot to tell EDSA and Viridity Energy: the two companies have partnered with UC San Diego - already one of the most technologically advanced campus-wide microgrids in the world - to develop one of the first highly-reliable campus microgrids. The implications for data center operators are enormous... bringing them closer to the day when they will be able to make real-time expert decisions about when to rely on self-generated power, when to switch to utility power, and when to sell excess power back to the public grid, all without jeopardizing reliability. Don't miss the sneak preview of what's coming to a data center power grid near you.

Presenter: Martin Olsen, Vice President, Global Channels and Business Development, Active Power

Tuesday, May 18
2:00-2:30 pm, Gibson

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The Model T was the first car to "put America on wheels," partly due to Henry Ford's innovation behind assembly line production. Over time, the production process of pushing out Model Ts was refined and streamlined, removing custom designs from the process. All processes became standardized and repeatable which resulted in mass production of units with little to no defects. Reliability was extremely high. Ultimately, this led to economies of scale which allowed Ford to achieve his objective of offering an automobile that is "...low in price that no man making a good salary will be unable to own one..."

This presentation will discuss how data center and infrastructure containerization is similar to the Model T and highlight the performance and economic benefits behind a system that is pre-assembled and factory tested offsite. The speaker will reference a recent study by Massachusetts-based consulting firm MTechnologies, Inc., which recently identified up to 1200 times the disparity in anticipated defect rates in a field-wired system (conventional brick and mortar facility) compared with a system that is factory-wired. Aston Martin and Ferrari still exist today, but more folks drive Ford and Toyota for good reason.

Presenter:  KC Mares, President, MegaWatt Consulting

Monday, May 17
2:40-3:10 pm, Morgan

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Data center design and operations has remained fairly constant until recently, with dramatic improvements in energy efficiency that are driving data center PUEs from above 2.0 to below 1.2, and some achieving PUEs below 1.10.

This presentation will share many of the secrets to achieving ultra-efficient data centers for less cost than traditionally built and operated data centers. Attendees will also learn how some of the new technologies allow us to design and operate data centers much differently today and even more so in the future than our standard methods.

Presenter: Victor Avelar, Senior Research Analyst-Data Center Science Center, APC by Schneider Electric

Tuesday, May 18
2:45-3:15 pm, Bryant

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Companies around the globe are publishing PUEs that are close to perfection, but are these numbers achievable in a real-world, world-class production data center? This session will help attendees push past the hype and understand the science behind PUE. Learn about the metrics, measurements and best practices that go into calculating an accurate PUE. Beyond the basic calculations, you will examine what factors could increase or decrease your PUE calculations and how to produce a sound metric as a launching point for greater efficiency within your data center.

Panelists include: Andy Dominey, 1E; Andy Lawrence, The 451 Group (Moderator); Clemens Pfeiffer, Power Assure; Jeff Porter, Fairfax County, Virginia; Pat Tiernan, Climate Savers Computing Initiative

Monday, May 17
3:25-3:55 pm, Nassau B

Server power management is a technology that is ultimately expected to save considerable amounts of power in the data center. But to date, the technology has not been widely adopted. In this session, experts in this area discuss why this may be the case, and how and why this is expected to change in the next three years.

Containerization: An Evolution in Data Center Efficiency
Wednesday, May 19
10:10-10:40 am Sutton; repeats 11:30-12:00, Morgan

PRESENTERS: Daniel Costello, Director of Datacenter Services Research and Engineering, Global Foundation Services, Microsoft; Sean Farney, Data Center Manager, Microsoft

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Witness monumental advances in agility, scalability, sustainability, and operational efficiency at one of the world's first known and only purpose-built Container Data Centers. Our highly innovative approach to design, construction, and operations allows us to fully deploy thousands of servers within a few hours, with a drastically reduced carbon footprint.

Participants in this session will present their case studies of innovative data center designs and successful energy efficiency projects. After the project summaries, attendees will have ample time to drill down during the audience Q&A session.

 

Panelists include: Josef Brunner, JouleX; Arthur Cole, IT Business Edge (Moderator); Michael Powlison, Parker Hannifin Corporation; John Scumniotales, Verdiem

Wednesday, May 19
9:25-9:55 am, Nassau Suite

In this session, practitioners and suppliers discuss the use and impact of energy saving technologies for IT beyond the data center, such as desktop power management, thin clients, and low power devices.

Presenter: Dr. Amir Radmehr, Technical Staff, Innovative Research (Tileflow)

Tuesday, May 18
3:20-3:50 pm, Gibson

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Continuing increase of servers' heat load has made the proper cooling of the server racks a new challenge for the data center managers. There are many cooling solutions available, and choosing the right one that meets the practical and budgetary restrictions is not always easy.

Airflow simulation is a powerful tool for identifying and resolving the cooling problems in data centers. It enables you to make a computer model of your data center and assess various cooling solutions without actually exercising them. After finding the best solution that meets your needs and budget, you can implement it with peace of mind.

In this presentation, a number of case studies will be presented, through which various solutions to common cooling problems in data centers will be simulated. For each case, the pressure distribution under the raised floor, the airflow discharging from perforated tiles, and the airflow pattern and temperature distribution above the raised floor will be shown. Using this information, the proper cooling strategy can be selected and implemented.

The airflow simulation to be used in the presentation has been carefully validated with reference to actual measurements in real-life data centers.