Power-Related Advantages of Cloud Computing
Presenter: Dr. Jonathan Koomey , Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory
Monday, May 17 9:35-10:05 am, Sutton Complex
In this keynote, Jonathan Koomey will discuss some of the economic factors making cloud computing an ever-more attractive proposition for delivering computing services. These factors include economies of scale and diversity of users compared to smaller in-house data centers. While not all applications are suitable for the cloud, the economic advantages of these centralized computing installations will make them increasingly attractive for businesses seeking computing services at the lowest total cost.
IT Equipment Energy Consumption: The Gap Between Common Idling Assumptions and Real World Conditions
Presenter: Kenneth G. Brill, Uptime Institute; Andrew Fanara, OSIsoft (formerly US EPA); Ralph Renne, NetApp; John Stanley, The 451 Group
Wednesday, May 19 4:10-4:40 pm, Sutton Complex
Many in the industry assume that power consumption drops significantly when servers are not processing transactions. SPEC power benchmarking and other data suggest servers should drop 30-70% below maximum power consumption when idle. However, actual UPS load for many data centers drops very little, or not at all, during idle hours. Even if we make the usual assumptions that server "sleep" features have been disabled, this seems counter-intuitive. This presentation and discussion session reports Institute research on actual power consumption swings in a few large scale server installations, examines why the drops aren't close to what's theoretically possible, and explores why some data centers see much bigger drops than others.
Cloud Computing Cost Analysis
Presenter: Amy Spellmann, President, Optimal Innovations
Monday, May 17 2:40-3:10 pm, Nassau B
Cloud computing is maturing, becoming a viable alternative to classic on-premise IT. Cloud facilitates scalability, promising lower fixed and variable costs while supporting enterprise growth. The scalability benefits and cost savings can be achieved through on-demand infrastructure provisioning and reduced on-premise energy consumption. The benefits are compelling; however, a quantitative analysis is required. This presentation will describe a methodology for predicting performance, energy and cost for expanding on-premise IT into the cloud. The findings reported in this presentation are documented in "Leveraging the Cloud for Green IT: Predicting the Energy, Cost and Performance of Cloud Computing" (authors: Amy Spellmann, Optimal Innovations; Richard Gimarc, Hyperformix, Inc.; Mark Preston, RS Performance), recipient of a 2009 Computer Measurement Group (CMG) Best Paper Award.
Green Efficiency. Green IT is So Yesterday
Presenter: Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc., and former Vice President - Power and Infrastructure Solutions, DellTuesday, May 18 8:45-9:15 am, Sutton Complex The year was 1992 and Green IT was born. Michael Dell challenged his engineers to develop a completely recyclable PC. The industry introduced “Energy Star” requirements for monitors. The phrase “Green Computing” came to life through several USENET posts. And now, Green IT’s “teenage years” have come to an end. Green IT did represent a sea change in IT’s core values. Keeping servers and PCs running 24/7 at any (environmental) cost used to be the operating mantra. Now, companies of all sizes, across all industries recognize that Green IT has the power to create new levels of efficiencies never seen before. It’s time for the teenager to grow up and embrace adulthood. Green Efficiency is the future, and it’s going far beyond environmentally-friendly products. Green Efficiency means no compromise in quality, efficiency or usefulness. Green Efficiency is about making the right decisions and having the right discussions. Policies need to be aligned. IT teams need to make choices based on the facts. In his game-changer keynote, Dr. Albert Esser will introduce the Green Efficiency concept and two new metrics designed to help companies embrace the change: TDCE (Total Data Center Efficiency) and TCE (Total Client Efficiency). 
Ahead in the Cloud: The Power of Infrastructure as a Service
Presenter: Dr. Werner Vogels, Chief Technology Officer, Amazon.com Tuesday, May 18 9:20-9:50 am, Sutton Complex
Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.
Discussion: Cloud Services and Infrastructure Planning
Panelists include: William Fellows, The 451 Group; James Houghton, Adaptivity; Dan Kusnetzky, The 451 Group (Moderator); Mike Manos, NokiaWednesday, May 19 11:30-12:00 pm, Nassau A How do virtualization/cloud initiatives tie to the data center facility? How can you foresee what application failures a hardware outage might cause, when applications may "float" between servers on layers logical infrastructure? How do you determine what hardware failures an application might cause, if lots of applications suddenly shift servers and create a hot spot in a single rack?
In this session, experts discuss the physical infrastructure issues related to virtualization and cloud paradigms.
Discussion: The Economics of Outsourcing and Cloud Computing
Panelists include: William Fellows, The 451 Group (Moderator); Dr. Jonathan Koomey, Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory; Antonio Piraino, Vice President and Research Director, Tier 1 Research; Pitt Turner, Executive Director, Uptime InstituteMonday, May 17 2:05-2:35 pm, Nassau A Organizations requiring more data center capacity or increased IT service have multiple options. They can build and operate their own facility, co-locate, or contract with providers of hosting, managed services, or cloud services. Each option has its own advantages and disadvantages in terms of energy efficiency, availability, cost, flexibility, performance, and risk.
In this session, independent opinionated experts explain how they evaluate the options, taking into account an organization's business requirements, the technical opportunities, Service Level Agreements, and the limitations of each option. Expect deep insights and a spirited debate.
Sustainable IT: Interconnected Systems
Presenter: Rob Bernard, Chief Environmental Strategist, Microsoft CorporationWednesday, May 19 9:25-9:55 am, Sutton Complex
IT can have a major impact on the environment by reducing energy consumption and increasing utilization of existing infrastructure. However, designing a sustainable IT infrastructure is more than a nod to corporate social responsibility or meeting government regulatory requirements. The deployment of green technology solutions has been proven to dramatically improve IT's ability to drive down operating costs, an imperative in today's economic climate.
In this presentation, Rob Bernard will focus on how IT can reduce the environmental impact of computing and will discuss tools that can simplify and accelerate deployment efforts and how IT can play a significant role in rethinking existing business practices to dramatically lower the net carbon contribution of a company's products and services across the entire supply chain.
PUE Hype: Setting Realistic Expectations
Presenter: Victor Avelar, Senior Research Analyst-Data Center Science Center, APC by Schneider ElectricTuesday, May 18 2:45-3:15 pm, Bryant
Companies around the globe are publishing PUEs that are close to perfection, but are these numbers achievable in a real-world, world-class production data center? This session will help attendees push past the hype and understand the science behind PUE. Learn about the metrics, measurements and best practices that go into calculating an accurate PUE. Beyond the basic calculations, you will examine what factors could increase or decrease your PUE calculations and how to produce a sound metric as a launching point for greater efficiency within your data center.
Discussion: Server Power Management
Panelists include: Andy Dominey, 1E; Andy Lawrence, The 451 Group (Moderator); Clemens Pfeiffer, Power Assure; Jeff Porter, Fairfax County, Virginia; Pat Tiernan, Climate Savers Computing Initiative
Monday, May 17
3:25-3:55 pm, Nassau B
Server power management is a technology that is ultimately expected to save considerable amounts of power in the data center. But to date, the technology has not been widely adopted. In this session, experts in this area discuss why this may be the case, and how and why this is expected to change in the next three years.
Data Center Efficiency Software: An Independent Overview
Presenter: Andy Lawrence, Research Director for Eco-Efficient IT, The 451 Group
Wednesday, May 19 3:35-4:05 pm, Nassau A
There are many technologies for tracking and managing data center energy use - both IT and facility energy. How are the technology suppliers positioned? Where do they compete, and where do they complement each other? This session provides an independent overview of the leading suppliers. The session will define what a "complete" data center management solution needs to include, cover the different categories of product offerings, and set out a roadmap for the future monitoring and management of data centers that seek to be genuinely energy efficient.
Virtualization and Cloud: Uplink to Eco-Efficient IT
Presenter: Rachel Chalmers, Research Director, Infrastructure Management, The 451 Group
Wednesday, May 19 10:10-10:40 am, Morgan
Competition from third-party cloud, PaaS, and hosting services are forcing in-house IT to behave more like a service provider to its internal customers. Virtualization and "internal cloud" are the enabling technologies. Can traditional in-house IT shops stay competitive and meet the needs of their organizations, or will outsourcing soon become the norm?
Sustainable and Scalable Capacity Planning: Using Flexibility to Cope with Massive Uncertainty
Presenter: Dr. Max Henrion, Chief Executive Officer, Lumina Decision Systems
Tuesday, May 18
3:20-3:50 pm, Morgan
Data center capacity planners must grapple with major uncertainties: How rapidly will demand increase for computing cycles, storage, and bandwidth? Will server performance continue to improve according to Moore's Law? Each of these uncertainties affects our sizing decisions; the number of servers, cooling and power capacity, and even the building footprint. The best way to cope with such uncertainty is to preserve flexibility as far as possible. We will show how flexible, capacity planning strategies can reduce TCO and lifecycle energy use in the face of large uncertainties, using Lumina's Analytica Datacenter Capacity Planning Tool (ADCAPT), on a range of typical data center scenarios.
Data Center Development Across the People's Republic of China
Presenter: Brian George, Principal, Corgan Associates, Inc., with John Drossos, Chief Executive Officer, CloudSite Development
Tuesday, May 18
3:55-4:25 pm, Morgan
Listen as Brian George of Corgan Associates discusses with John Drossos of CloudSite Development how unique critical facilities criteria in China bring insight to the US marketplace.
Breaking the Linear Relationship Between Growth and Cost
Presenter: Dean Nelson, Senior Director of Global Data Center Services, eBay
Tuesday, May 18 12:45-1:15 pm, Sutton Complex
eBay manages approximately 90 million active users in 32 countries speaking 7 languages, 24/7/365. To date, our marketplace has over a billion photos and over 210 million active listings. Every day on average there are 8 million new listings, over 90 billion database calls, 6 billion URL hits, 4 billion committed transactions, and 8 Petabytes of storage processing 50TeraBytes of new incremental data.
Our company had a 98% correlation between site infrastructure cost and business growth, meaning as listings increased we had a linear increase in overall site operating costs. The four-year innovation strategy that coupled technology refresh with overall data center efficiency broke this trend by absorbing a doubling of our overall infrastructure capacity/capability while keeping the operating costs nearly flat year-over-year in the world's largest on-line marketplace.
A Smart Grid for the Data Center?
Presenter: Doug Oathout, Vice President - Enterprise Business, Hewlett Packard
Smart Grids have been proposed as a way of reducing energy consumption and carbon emissions across entire nations. They involve moving and managing demand and workloads, monitoring, and sophisticated control systems. In this session, Doug Oathout, one of Hewlett Packard's leading thinkers on energy efficiency in servers and data centers, explains how an integrated, holistic and smart infrastructure can be designed to slash IT energy use.
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