Presenter:  Neil Rasmussen, Chief Innovation Officer, APC by Schneider Electric

Monday, May 17
11:00-11:30 am, Sutton Complex

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We can all agree that energy and carbon must be comprehended in IT planning decisions. Eventually, energy and carbon must be associated with IT users. But are complicated software and instrumentation needed to measure and allocate energy costs and carbon to IT users? Or can we get by with simple, low cost methods for energy cost and carbon allocation? How precise do we need to be?

In this presentation, Neil Rasmussen provides an overview of energy cost and carbon allocation strategies and their precision. Mr. Rasmussen will show that it is both easy and inexpensive for any data center, large or small, new or old, to get started allocating costs and carbon, but the expense and complexity escalate and ROI declines when excessive precision is specified.

Presenter: Dr. Paolo Bertoldi, Principal Administrator, European Commission Directorate General Joint Research Centre, Institute for Environment and Sustainability

Monday, May 17
1:30-2:00 pm, Nassau A

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In 2008, the European Commission Joint Research Centre created the Code of Conduct response to increasing energy consumption in data centers and the need to reduce the related environmental, economic and energy supply security impacts. The Code of Conduct aims to inform and stimulate data center operators and owners to reduce energy consumption in a cost-effective manner without hampering the mission critical function of data centers by improving understanding of energy demand within the data center, raising awareness, and recommending energy efficient best practice and targets.

The Code of Conduct is a voluntary initiative that brings interested stakeholders together, including manufacturers, vendors, consultants and utilities. Signatories are expected to follow the intent of the Code of Conduct and abide by a set of agreed commitments, in particular monitoring energy consumption and implementing Best Practices. In late 2009 the Code of Conduct was updated to reflect stakeholder comments.

Panelists include Gregg Dixon, EnerNOC; Peter Panfil, Liebert AC Power; Jeff Thomas, Ark Continuity; Dr. Bob Sullivan, Uptime Institute (Moderator); Anthony Wanger, i/o Data Centers

Tuesday, May 18
9:20-9:50 am, Nassau Suite

The major goal of this session is to separate theory from practice, as they relate to renewable energy in data centers. Renewable energy has several potential benefits, including freedom from pollution, a hedge against rising electricity prices, backup power independent of the grid, and putting power close to the point of use. On the other hand, many users have been slow to adopt renewables in practice, despite the benefits.

For those that have adopted renewables, this panel explores the challenges that early-adopters face, how these challenges were overcome, and what other users can learn and apply to decision-making at their own sites. During the Q&A session, audience members are encouraged to share with the panelists what they think the renewables industry can do to better meet the needs of data center operators.

Presenter:  Mark Bramfitt, Principal, Bramfitt Consulting, LLC

Monday, May 17
2:40-3:10 pm, Clinton

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Utilities are increasingly offering information regarding their power generation portfolios, but tools for analyzing the carbon content of power used by a specific facility are unsophisticated. High load factor customers such as data centers are likely to over report their carbon footprint in the absence of better analysis tools. This talk will address key factors in carbon measurement and reporting.

Presenter:  Christina Page, Director, Climate and Energy Strategy, Yahoo!

Monday, May 17
3:25-3:55 pm, Nassau A

Yahoo! Inc. is the world's largest global online network of integrated services, with more than 600 million users worldwide benefiting from its online applications, web search, developer networks, and online advertising. The company has embraced its role as a leading environmentally sustainable company by addressing its biggest energy consumer, its data centers.

In June 2009, Yahoo! announced that it was committed to a 40% reduction in the carbon intensity of its data centers by 2014. In this presentation, Christina Page will address how the company is taking a 360-degree approach to meeting this goal, including internal commitments to create change, cooperation with other institutions, and working collaboratively with industry leaders to drive innovation in sustainability.

Panelists include: Andrew Fanara, OsiSoft, formerly US Environmental Protection Agency; Jeff Omelchuck, EPEAT; Ray Pfeifer, Silicon Valley Leadership Group; John Stanley, The 451 Group (Moderator); John Tuccillo, The Green Grid

Monday, May 17
2:05-2:35 pm, Clinton

The substance of new regulations and standards is creating a buzz, but business is likely more concerned about its impact on their operations. New procurement rules might ask your product offerings to meet a certain standard. Some jurisdictions might push for changes to your facilities or operations. Who is going to require what? Are there actions you can take to fulfill several standards at once? Is there a way to benefit from being "ahead of the curve?"

Join key figures from multiple standards bodies for their thoughts and contribute your own spirited questions to the audience Q&A.

Panelists include: Amit Chatterjee, Hara (Moderator); John Dickinson, City of New York; Christina Page, Yahoo!; Brent Smolinski, McKinsey & Company

Tuesday, May 18
1:25-1:55 pm, Gibson

Legal requirements will increasingly require that businesses record - and reduce - their carbon emissions. And, regardless of legislation, evidence is mounting that tracking and managing carbon can also reduce costs. In this discussion, experts and practitioners discuss the tools available to collect, aggregate and analyze an organization's carbon emissions.

Panelists include: Mark Bramfitt, Bramfitt Consulting LLC; Dan Gatti, Data Center Rebates; Bernd Klusmann, BitKom; Ray Pfeifer, Silicon Valley Leadership Group (Moderator); Paul Scheihing, US Department of Energy; Scott Smith, New York State Energy Research and Development Authority

Tuesday, May 18
1:25-1:55 pm, Nassau A

This session will discuss utility, government, and other incentive programs designed to encourage better energy practices in IT and data centers. Panelists will discuss current incentives for energy efficiency and renewables, as well as offer a glimpse of possible future incentive developments.

During the Q&A session, audience members are encouraged to provide feedback to the panel on what programs they think might further help drive better energy practices in the industry.

Presenter: Amit Chatterjee, CEO and Founder, Hara Software

Monday, May 17
11:00-11:30 am, Nassau Suite

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In the post-carbon economy, the economics of all products and services will be changed. Is your organization prepared to grow, profit and compete while minimizing environmental impact? This presentation lays out a specific set of challenges and strategies to help companies understand and make sustainability a competitive - and profitable - advantage. No matter what business you're in, effectively managing your organizational metabolism (the sum of the collective resources consumed and expended) matters to you.