Data Center Effectiveness: The Central Challenges in 2010
Presenter: Pitt Turner, Executive Director, Uptime Institute
Monday, May 17 8:30-9:00 am, Sutton Complex
In the near term, the greatest opportunity for data center managers and executives is to take back control of their jobs! Some have, but most have not. In spite of myriads of opportunities, real pressures to change, solid accomplishments of industry leaders, and volumes of best practices, there remains much to do. This presentation will ground us in the importance of business requirements and lead us forward to implementation of proven upgrades.
Greening of IT - Closing the Communication Gap Between CIOs and CFOs
Presenter: Lauralee Martin, Executive Vice President and Chief Financial and Operating Officer, Jones Lang LaSalleMonday, May 17 9:00-9:30 am, Sutton Complex
In this keynote, Lauralee Martin will discuss the communication challenges existing between many CFOs and CIOs. Where does greening IT fit with Cap Ex and Op Ex decisions? What should the CIO be prepared to present to the CFO so that it resonates with the "Earnings Per Share" world of the CFO?
Energy Efficiency Across the Enterprise
Presenter: Harkeeret (Harq) Singh, Global Head of Energy & Sustainable Technology, Thomson Reuters
Monday, May 17 2:05-2:35 pm, Morgan
Harq Singh provides an informative presentation on initiatives that can be implemented across organizations today to provide real business benefit, improve energy efficiency, and reduce carbon footprint. The session will also look at how to engage the business to enable the right behavior and will discuss some of the mechanisms put into practice in Thomson Reuters. The presentation will look into the future and will identify tools needed to further efficiency as well as some of the cutting edge thoughts around efficiency in the industry. Highlights include:
- Efficiency initiatives across the technology stacks including desktop, storage, network, server, data center, utilities
- Management and empowering the business to improve energy performance
- Enabling the right behavior - objectives and incentives
- Holistic monitoring - transparency to enable informed decisions and focus investment
- Future concepts
Discussion: Achievements in Data Center Energy Use
Panelists include: 2010 Green Enterprise IT Award Finalists; Jeff Paschke, Tier1 Research (Moderator)Tuesday, May 18 1:25-1:55 pm, Clinton
Dynamic Cooling Control Reduces Data Center Energy Consumption by 15%
- Jeff Rauenhorst, Vice President of Business Development, Federspiel Controls
Productive Energy: Innovative Green Data Center Uses Microturbines for Co-Generation and Sustainable Policies to Reduce its Carbon Footprint
- Dominick Regina, Associate Director, Infrastructure Services, KPMG
Fast and Simple Solution to Implement a Closed Corridor in an Existing Data Center, Optimal Data Center
- Pascal Marty, President, Optimal Data Center
Telx Receives Payments from EnerNOC to Reduce Data Center Energy Usage, Helps Stabilize Local Electric Grid
- Rafael Valdes, Technical Support Manager - Operations Group, Telx
What are your peers doing in their own data centers to push the envelope on efficiency and energy savings? This session features four finalists from the 2010 Green Enterprise IT (GEIT) Awards who have made big achievements in the area of facility energy use. This session will feature innovative case studies and outstanding products on both the IT and facilities sides of the house.
After project summaries, attendees will have ample time to drill down during the audience Q&A session. What ideas can you bring home to your own facility?
Greening the Data Center: Best Practices in Leveraging Existing Infrastructure to Achieve Energy Efficiency
Presenter: Michael Terlizzi, Executive Vice President - Operations, Telx Tuesday, May 18 3:20-3:50 pm, Nassau B
Capital constraints and environmental responsibility have positioned efficiency top of mind in the planning, construction and operation of today’s data centers. Operators are making concerted efforts to do more with the power they have or limiting the power they need by improving the ratio of power for IT load over that which is needed to support it. Recent legislation and energy programs have been designed specifically to promote and reward this behavior. Advancements in data center management and automation systems give real-time view into a data centers performance against design goals. The systems allow for the optimization of the facility where performance is continually assessed.
Efficiency and Availability (or is it the other way around?)
Presenter: Lex Coors, Vice President, Datacenter Technology & Engineering Group, Interxion
Tuesday, May 18 1:25-1:55 pm, Nassau B
In this session, Lex Coors, Interxion's Vice President of Datacenter Technology & Engineering presents the company's latest research on reducing PUE and optimizing energy performance. Topics include a rethinking of data center energy metrics and measurement, modular data center designs, and how organizations can create the greenest possible data center that meets their business requirements.
Discussion: Strategically Boosting IT Performance and Efficiency
Panelists include: 2010 Green Enterprise IT Award Finalists; Deborah Grove, Grove Associates (Moderator)Wednesday, May 19 11:30-12:00 pm, Clinton
Global R&D Cloud Computing Laboratory
- Becky Strauss, Senior Director - IS&T, R&D Support Services, BMC Software; Steve Carl, Senior Technology Solutions Specialist-IS&T, R&D Support Services, BMC Software
Breaking the Linear Relationship Between Growth and Cost in the World's Largest Online Marketplace
- Dean Nelson, Senior Director, Global Data Center Services, eBay Marketplaces, eBay
Anti-Vibration Racks Improve Data Center Efficiency
- Gus Malek-Madani, Chief Executive Officer, Green Platform
NetApp RTP Building 4, Global Dynamic Lab and Corporate IT Data Center
- Mark Skiff, Senior Director East Coast Tech Sites, Workplace Resources, NetApp
Join four finalists from the 2010 Green Enterprise IT (GEIT) Awards who have bold ideas and successful project case studies on performance and efficiency in IT. This session features the next generation of audacious ideas, IT and data center design projects, and successful energy savings outside the data center.
Project Summaries followed by audience Q&A
Low PUE, High Availability
Presenter: Jeff Thomas, Chief Executive Officer, Ark ContinuityMonday, May 17 3:25-3:55 pm, Clinton
Ark Continuity's data center development in the west of England is arguably one of the most energy effcient in the world and has been described as "Europe's Greenest Data center." Its PUE levels of below 1.3 are extremely low, given that its service offerings include a Fault Tolerant level. Ark Continuity achieves this by a number of significant technological innovations, including revolutionary geothermal cooling. Jeff Thomas, Chief Executive Officer and founder of Ark Continuity data centers, will discuss the technological innovations in a business and environmental context.
Green Enterprise IT Award Winner Case Study - Facilities Innovation
Savvis NJ2 HVAC Upgrade ProjectTuesday, May 18 10:05-10:35 am, and 10:40-11:10 am, Nassau A
PRESENTER: Pepe Castells, Central Engineering Group, Savvis
A project was initiated to replace/upgrade the controls of the 12 year old chiller and pumping system. The project was completed without any impact to the IT function and the energy savings will provide an 18 month ROI as well as increased redundancy for the facility.
A principal objective of the Green Enterprise IT Awards is to educate the data center and IT industries in effective ways to reduce energy consumption by highlighting innovation and best practices. Knowledge sharing is a critical component of the Green Enterprise IT Awards program.
In this session, a data center owner or operator will present their Award-winning case study of a completed, facilities-based project that significantly and quantifiably improved data center energy efficiency.
Green Enterprise IT Awards Ceremony
Participants include: Ken Brill, Uptime Institute; Lex Coors, GEIT Judges' Panel; Tom Freeman, Jones Lang LaSalle; Lauralee Martin, Jones Lang LaSalle; Brian Platt, New York State Energy Research and Development Authority; and the Winners, Finalists, and Honorable Mentions of the 2010 Uptime Institute Green Enterprise IT AwardsMonday, May 17 4:30-6:00 pm, Sutton Complex The Green Enterprise IT Awards are the Uptime Institute's highest honor. The Institute grants these Awards to projects, ideas, and products that significantly improve energy productivity and resource use in IT. At this ceremony, sponsors Jones Lang LaSalle and NYSERDA will join the Institute in honoring the winners of the 2010 Green Enterprise IT Awards in the following categories:
- IT Innovation
- Beyond the Data Center
- Facilities Innovation
- Best Facilities Product
- Data Center Design
- Best IT Product
- Joint IT/Facilities Innovation
- Audacious Idea
Winners will present their case studies during Tuesday and Wednesday morning sessions. Finalists will participate in panel discussions Tuesday and Wednesday.
Secrets to Achieving Extremely Efficient Data Centers
Presenter: KC Mares, President, MegaWatt ConsultingMonday, May 17 2:40-3:10 pm, Morgan
Data center design and operations has remained fairly constant until recently, with dramatic improvements in energy efficiency that are driving data center PUEs from above 2.0 to below 1.2, and some achieving PUEs below 1.10.
This presentation will share many of the secrets to achieving ultra-efficient data centers for less cost than traditionally built and operated data centers. Attendees will also learn how some of the new technologies allow us to design and operate data centers much differently today and even more so in the future than our standard methods.
Eco-Efficiency: Driving Change Across the Technical and Cultural Divides
Panelists include: Fred Mapp, Quality Service Solutions (Moderator); Lauralee Martin, Jones Lang LaSalle; Jim Smith, Digital Realty Trust; Pitt Turner, Uptime Institute; Anthony Wanger, i/o Data Centers
Monday, May 17 10:20-10:55 am, Sutton Complex In this session, the panelists will discuss how political, functional and cultural divides can prevent organizations from clearly identifying or addressing problems such as energy waste or excessive capital expenditure - and what can be done to change this.
Discussion: Excellence in Green IT - Session 2
Participants in this session will present their case studies of innovative data center designs and successful energy efficiency projects. After the project summaries, attendees will have ample time to drill down during the audience Q&A session.
Green Enterprise IT Award Winner Case Study - Outstanding Facilities Product
Orangeburg Data Center: Data Center Intelligent Cooling ControlsTuesday, May 18 10:05-10:35 am, and 10:40-11:10 am, Clinton
PRESENTER: Dennis Purcell, Senior Member, Technical Staff, Verizon Wireless
The project was implemented to provide an intelligent cooling control system that would reduce the electrical load of the cooling system by placing the redundant cooling components in a "Hot Stand-By" mode that would seamlessly transition through utility interruptions and individual component failure without increasing risk to IT operations.
Green Enterprise IT Award Winner Case Study - Data Center Design
A Cool Low Energy Approach to Sustainable Data Center DesignTuesday, May 18 10:05-10:35 am and 10:40-11:10 am, Gibson PRESENTERS: Ed Kettler, HP Fellow and Green IT Strategist, HP Enterprise Services; John Mullan, Managing Director, Housham Henderson Architects
The HP Wynyard Data Center takes advantage of a cool climate to reduce the energy required for cooling by using a large quantity of fresh air supplied by axial fans through high-efficiency filters . The building is an energy-efficient and sustainable design, incorporating recycled materials and rainwater harvesting.
Green Enterprise IT Award Winner Case Study - IT Innovation
Going Green at the US House of RepresentativesTuesday, May 18 10:05-10:35 am and 10:40-11:10 am, Nassau B
PRESENTER: Jack Nichols, Director, Enterprise Operations, Office of the Chief Administrative Officer, US House of Representatives
Approximately four years ago, the Chief Administrative Officer of the U.S. House of Representatives initiated the Green the Capitol program. The initiative's cornerstone encompassed activities that would dramatically reduce power consumption, while allowing for enhanced House data center services. The resulting project not only achieved its goal earlier than expected, it surpassed expectations by reducing energy consumption for Information Technology and cooling by 70 percent.
Green Enterprise IT Award Winner Case Study - Outstanding IT Product
Data Center Energy Efficiency ImprovementTuesday, May 18 10:05-10:35 am, and 10:40-11:10 am, Morgan PRESENTER: Herman Chan, Director, Power Business Unit, Raritan
When the company undertook upgrading its data center, it seized the opportunity to create a green data center based on industry stands such as PUE (Power Usage Effectiveness), DCIE (Data Center Infrastructure Efficiency), and RCI (Rack Cooling Index).
Why I Could Care Less About PUE
Presenter: Dave Rotheroe, Senior Technologist, IT Data Center Strategy, Design, & Engineering, Hewlett Packard
Monday, May 17 2:40-3:10 pm, Gibson
Data center efficiency is often thought of in terms only of the facility efficiency, often measured by PUE. While PUE is an important measure that requires attention, focusing too much on it and neglecting a comprehensive approach to efficiency raises TCO (Total Cost of Ownership). Covered in the presentation are real world options, including specific examples of actual installations, that lower TCO with a balanced approach to all aspects of data center operations from the facility, to the IT equipment, to how that equipment is used.
Green Enterprise IT Award Winner Case Study - Joint IT and Facilities Innovation
An Integration Tool between IT and Facilities Departments in a Large BankWednesday, May 19 10:10-10:40 am Nassau Suite; repeats 11:30-12:00, Bryant
PRESENTERS: Julio Cezar De Conti, Superintendent of Engineering and IT Infrastructure, Itaú, and Fabiano Duarte, IT Engineer, member of the Green IT Team, Itaú
To optimize systems and technology, reducing costs and risks, the departments of Facilities and IT of an 85-years old financial institution have been integrated under a single direction board. A committee received the mission of planning annual development actions and goals and of mapping the gains in efficiency, availability and time-to-market.
Green Enterprise IT Award Winner Case Study - Beyond the Data Center
The World's Most Eco-Efficient Computer Hall from Helsingin EnergiaTuesday, May 18 10:05-10:35 am, and 10:40-11:10 am, Bryant
PRESENTERS: Juha Sipilä, Project Manager, Helsingin Energia; Pasi Hurri, Member of the Board of Directors, Academica; Jari Ängeslevä, Senior Business Development Director, Helsingin Energia and Invest in Finland
Helsingin Energia's new, innovative solution utilizes the recovery of waste heat of computers in the heating of buildings and hot tap water in the City of Helsinki. The first solution has been implemented in cooperation with ICT service provider Academica. Heat can be directed for utility purposes in a controlled way, and the carbon dioxide emissions from cooling are reduced by up to80%. Helsingin Energia is an energy company that delivers an outsourced green facility solution, which enables its customers to focus on their core IT business operations.
Microsoft′s Data Centers and Beyond
Presenter: Daniel Costello, Director of Data Center Services Research and Engineering, Global Foundation Services, Microsoft
Monday, May 17 2:05-2:35 pm, Nassau B
Daniel Costello will give a overview of Microsoft's current data centers, its data center vision and the opportunities in the future. The discussion will also include Microsoft's experiences, innovations and strategy to drive up efficiency and drive down cost.
Discussion: Lurking Vulnerabilities, or "What Could Possibly Go Wrong?"
Panelists include: Ken Brill, Uptime Institute; Gale Nordling, Emprimus; Jeff Paschke, Tier1 Research (Moderator); Tony Ulichnie, Uptime Institute
Wednesday, May 19 11:30-12:00 pm, Nassau B
This session on availability looks at some of the lesser known and less-discussed threats to data center availability. The participants will cover Intentional Electromagnetic Interference (IEMI), insights on unusual incidents from Uptime Institute research, and vulnerabilities that lurk in most data centers. The session will also survey often-ignored risks that can plague even the best-run facilities. For data center operators who want to learn to root out potential causes of failure and maximize uptime, this is a session not to be missed.
A Smart Grid for the Data Center?
Presenter: Doug Oathout, Vice President - Enterprise Business, Hewlett Packard
Smart Grids have been proposed as a way of reducing energy consumption and carbon emissions across entire nations. They involve moving and managing demand and workloads, monitoring, and sophisticated control systems. In this session, Doug Oathout, one of Hewlett Packard's leading thinkers on energy efficiency in servers and data centers, explains how an integrated, holistic and smart infrastructure can be designed to slash IT energy use.
Efficiency Innovations at eBay′s South Jordan Data Center
Presenter: Dean Nelson, Senior Director of Global Data Strategy-Architecture and Operations, eBay
eBay's data centers support large numbers of end users and demanding, transaction-oriented applications. But the company also a commitment to best practices and sustainability. That means it needs to be on the leading edge of best practices, technology and metrics. In this presentation, Dean Nelson, known for his leadership and innovative thinking across the data center world, describes what eBay is doing at its latest data center in Utah, and across its data center estate.
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