Green Efficiency. Green IT is So Yesterday

Presenter:  Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc., and former Vice President - Power and Infrastructure Solutions, Dell

Tuesday, May 18
8:45-9:15 am, Sutton Complex

The year was 1992 and Green IT was born. Michael Dell challenged his engineers to develop a completely recyclable PC. The industry introduced “Energy Star” requirements for monitors. The phrase “Green Computing” came to life through several USENET posts. And now, Green IT’s “teenage years” have come to an end.

Green IT did represent a sea change in IT’s core values. Keeping servers and PCs running 24/7 at any (environmental) cost used to be the operating mantra. Now, companies of all sizes, across all industries recognize that Green IT has the power to create new levels of efficiencies never seen before. It’s time for the teenager to grow up and embrace adulthood. Green Efficiency is the future, and it’s going far beyond environmentally-friendly products.

Green Efficiency means no compromise in quality, efficiency or usefulness. Green Efficiency is about making the right decisions and having the right discussions. Policies need to be aligned. IT teams need to make choices based on the facts.

In his game-changer keynote, Dr. Albert Esser will introduce the Green Efficiency concept and two new metrics designed to help companies embrace the change: TDCE (Total Data Center Efficiency) and TCE (Total Client Efficiency).