FREE Pre-Conference Tutorial

Emerson Network Power's
Optimizing Data Center Infrastructure to Reduce Cost, Maximize Performance and Deliver High Availability
Emerson Network Power Presenters: C. Mayo Tabb Jr., Senior Regional Manager-East, Emerson Network Power's Liebert AC Power business; Fred Stack, Vice President of Marketing, Emerson Network Power's Liebert Precision Cooling business; Traci Yarbrough, Director Product Marketing, Data Center Software Solutions

Sunday, May 16, 1:00 to 4:30 p.m.
Location: Morgan, Second Floor; check in at the Registration Desk upon arrival

Budget cuts, demands to support more equipment, new codes and pressures to reduce energy use are plaguing most data center managers. But, even as resources are stretched to their limits, availability is still the number one measurement of success. As the data center evolves into a strategic business asset, there is no room for compromise. Pressures to cut costs or energy usage will never excuse unplanned downtime. This workshop will take a comprehensive look at how to maximize availability even as you reduce costs. It will present strategies to help you design your data center for flexibility, address rising density, bullet-proof availability, and gain valuable data from your infrastructure, including financial information. Experts from Emerson Network Power will present strategies that relate to the complete data center life-cycle: design and deployment, operation, and ongoing management and planning. The session will also focus on strategies that relate to UPS, precision cooling systems, and monitoring and management systems.

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7:30-8:15	Continential Breakfast - Registration Open
8:15-8:30	Welcome Andy Lawrence, Program Director, and Bruce Taylor, Executive Producer, Uptime Symposium on Data Center Efficiency & Green Enterprise IT
8:30-9:00	Keynote Data Center Effectiveness: The Central Challenges in 2010 Pitt Turner, Executive Director, Uptime Institute
9:00-9:30	Keynote Greening of IT: Closing the Communication Gap Between CIOs and CFOs Lauralee Martin, Executive Vice President and Chief Financial and Operating Officer, Jones Lang LaSalle
9:35-10:05	Keynote Power-Related Advantages of Cloud Computing Dr. Jonathan Koomey, Consulting Professor, Stanford University, and Project Scientist, Lawrence Berkeley National Laboratory			Discussion Data Center Designs of the Future: Scalable, Sustainable, and Modular? Chris Kurkjian, Hewlett Packard; Bob Morris, Corgan Associates; Dean Nelson, eBay; Neil Rasmussen, APC by Schneider Electric; Vince Renaud, Uptime Institute Professional Services (Moderator)
10:05-10:20	Break
10:20-10:55	Roundtable Eco-Efficiency: Driving Change Across the Technical and Cultural Divides Fred Mapp, Quality Service Solutions (Moderator); Lauralee Martin, Jones Lang LaSalle; Jim Smith, Digital Realty Trust;  Pitt Turner, Uptime Institute; Anthony Wanger, i/o Data Centers
11:00-11:30	Keynote Allocation of Data Center Energy Costs and Carbon to IT Users Neil Rasmussen, Chief Innovation Officer, APC by Schneider Electric			Keynote Preparing for the Post-Carbon Economy Amit Chatterjee, Chief Executive Officer and Founder, Hara Software
11:35-12:10	Roundtable Optimizing Data Center and IT Performance: Virtualization, Cloud Computing, and Smart Grid James Houghton, Adaptivity; Kevin Meagher, EDSA; Antonio Piraino, Tier1 Research (Moderator)
12:10-1:30	Lunch (provided)
1:30-2:00	Keynote Maximizing Data Center Efficiency and Infrastructure Management in a 21st Century Economy Stephen C. Hassell, President, Avocent Corporation, a division of Emerson Network Power			Keynote The European Union Program to Improve Efficiency in Data Centers: The Code of Conduct Dr. Paolo Bertoldi, Principal Administrator, European Commission Directorate General Joint Research Centre, Institute for Environment and Sustainability
2:05-2:35	Discussion The Economics of Outsourcing and Cloud Computing William Fellows, The 451 Group (Moderator); Jonathan Koomey, Lawrence Berkeley National Laboratory; Antonio Piraino, Tier1 Research; Pitt Turner, Uptime Institute	Microsoft′s Data Centers and Beyond Daniel Costello, Director of Datacenter Services Research and Engineering, Global Foundation Services, Microsoft	Discussion Innovations and Roadmap for Cooling Carl Cottuli, Wright Line; Joerg Desler, Stulz-ATS; Billie Haggard, Coresite; Dr. Bob Sullivan, Uptime Institute (Moderator)	Discussion Regulations and Legislation: What Do They Mean for Me? Andrew Fanara, OsiSoft, formerly US Environmental Protection Agency; Jeff Omelchuck, EPEAT; Ray Pfeifer, Silicon Valley Leadership Group; John Stanley, The 451 Group (Moderator); John Tuccillo, The Green Grid	Energy Efficiency Across the Enterprise Harkeeret Singh, Global Head of Energy and Sustainable Technology, Thomson Reuters
2:40-3:10	Operational Sustainability Factors Drive Continuous Availability Vince Renaud, Managing Principal, Uptime Institute Professional Services	Cloud Computing Cost Analysis Amy Spellmann, President, Optimal Innovations	Why I Could Care Less About PUE Dave Rotheroe, Senior Technologist, IT Data Center Strategy, Design, & Engineering, Hewlett Packard	The Carbon Content of Power: A Primer for Data Center Operators Mark Bramfitt, Principal, Bramfitt Consulting LLC	Secrets to Achieving Extremely Efficient Data Centers KC Mares, President, MegaWatt Consulting
3:10-3:25	Break
3:25-3:55	360-Degree Approach to Advancing Sustainability Christina Page, Director, Climate and Energy Strategy, Yahoo!	Discussion Server Power Management Andy Dominey, 1E; Andy Lawrence, The 451 Group (Moderator); Clemens Pfeiffer, Power Assure; Jeff Porter, Fairfax County, Virginia; Pat Tiernan, Climate Savers Computing Initiative	Rugged Software: Driving the Next Era of Digital Infrastructure Joshua Corman, Research Director - Enterprise Security Practice, The 451 Group	Low PUE, High Availability Jeff Thomas, Chief Executive Officer, Ark Continuity	New Building Standards: The Environmental Performance Criteria and LEED for Data Centers Ray Pfeifer, Chair, US Green Building Council Data Center LEED Adaptation Working Group
4:00-4:30	Keynote Converged Infrastructure Extends the Life of Your Current Data Center Doug Oathout, Vice President - Green IT and Business Development, Hewlett Packard Enterprise Business, Hewlett Packard
4:30-6:00	Green Enterprise IT (GEIT) Awards Ceremony Ken Brill, Uptime Institute; Lex Coors, GEIT Judges' Panel; Tom Freeman, Jones Lang LaSalle; Lauralee Martin, Jones Lang LaSalle; Brian Platt, New York State Energy Research and Development Authority; and the Winners, Finalists, and Honorable Mentions of the 2010 Uptime Institute Green Enterprise IT Awards
6:00-8:00	Green Enterprise IT Awards Reception Exposition Hall

7:30-8:15	Continential Breakfast - Registration Open
8:15-8:45	Premier Keynote Discussion Balancing Act: Maximizing Availability, Reliability and Sustainability Over the Entire Data Center Lifecycle Mark Ascolese, EDSA; Jakob Carnemark, Skanska USA Building, Inc.; Peter Gross, HP Critical Facilities Services; Dean Nelson, eBay; Greg Rottman, Army Corps of Engineers' (USACE's) Department of Defense Supercomputing Resource Center; Bruce Taylor, Uptime Institute (Moderator)
8:45-9:15	Keynote Green Efficiency: Green IT is So Yesterday Dr. Albert Esser, Founder and Chief Executive Officer, Albert Esser Consulting, Inc.; former Vice President - Power and Infrastructure Solutions, Dell
9:20-9:50	Keynote Ahead in the Cloud: The Power of Infrastructure as a Service Dr. Werner Vogels, Vice President and Chief Technology Officer, Amazon.com			Discussion Next Generation Energy - Lower Carbon, Lower Bills? Gregg Dixon, EnerNOC; Peter Panfil, Liebert AC Power; Jeff Thomas, Ark Continuity; Dr. Bob Sullivan, Uptime Institute (Moderator); Anthony Wanger, i/o Data Centers
9:50-10:05	Break
10:05-10:35	Green Enterprise IT Award Winner Case Study Facilities Innovation - Savvis NJ2 HVAC Upgrade Project Savvis	Green Enterprise IT Award Winner Case Study IT Innovation - Going Green at the US House of Representatives US House of Representatives	Green Enterprise IT Award Winner Case Study Data Center Design - A Cool Low Energy Approach to Sustainable Data Center Design HP	Green Enterprise IT Award Winner Case Study Outstanding Facilities Product - Orangeburg Data Center: Data Center Intelligent Cooling Controls Verizon Wireless	Green Enterprise IT Award Winner Case Study Outstanding IT Product - Data Center Energy Efficiency Improvement Raritan	Green Enterprise IT Award Winner Case Study Beyond the Data Center - The World’s Most Eco-Efficient Computer Hall from Helsingin Energia Helsingin Energia
10:40-11:10	Green Enterprise IT Award Winner Case Study Facilities Innovation - Savvis NJ2 HVAC Upgrade Project Savvis	Green Enterprise IT Award Winner Case Study IT Innovation - Going Green at the US House of Representatives US House of Representatives	Green Enterprise IT Award Winner Case Study Data Center Design - A Cool Low Energy Approach to Sustainable Data Center Design HP	Green Enterprise IT Award Winner Case Study Outstanding Facilities Product - Orangeburg Data Center: Data Center Intelligent Cooling Controls Verizon Wireless	Green Enterprise IT Award Winner Case Study Outstanding IT Product - Data Center Energy Efficiency Improvement Raritan	Green Enterprise IT Award Winner Case Study Beyond the Data Center - The World’s Most Eco-Efficient Computer Hall from Helsingin Energia Helsingin Energia
11:15-11:50	Roundtable Will Today′s Data Center Support Tomorrow′s IT? John Abbott, The 451 Group; Ken Baker, Hewlett Packard; Dr. Albert Esser, Dell;  Dr. Jonathan Koomey, Lawrence Berkeley National Laboratory (Moderator); Ronald Magee, Glaxo Smith Kline
11:50-12:45	Lunch (provided)
12:45-1:15	Keynote Breaking the Linear Relationship Between Growth and Cost Dean Nelson, Senior Director of Global Data Center Services, eBay			Discussion Efficiency vs Availablility: An End-User Perspective Ken Brill, Uptime Institute (Moderator); Bob Cashner, Wachovia (a Wells Fargo Company); Lex Coors, Interxion; Dave Rotheroe, Hewlett Packard; Tony Ulichnie, Uptime Institute
1:25-1:55	Discussion Utility and Government Incentives for Efficiency and Renewables Mark Bramfitt, Bramfitt Consulting LLC; Dan Gatti, Data Center Rebates; Bernd Klusmann, BitKom; Ray Pfeifer, Silicon Valley Leadership Group (Moderator);  Scott Smith, New York State Energy Research and Development Authority		Efficiency and Availability (Or Is It The Other Way Around?) Lex Coors, Vice President, Datacenter Technology & Engineering Group, Interxion	Discussion Counting Carbon: Why and How? Amit Chatterjee, Hara (Moderator); John Dickinson, City of New York; Alyssa Farrell, SAS Institute; Christina Page, Yahoo!; Brent Smolinski, McKinsey & Company	Discussion Achievements in Data Center Energy Use 2010 Green Enterprise IT Award Finalists; Jeff Paschke, Tier1 Research (Moderator)	Operational Sustainability Drill Down - Extended Session (Part 1) Vince Renaud, Managing Principal, Uptime Institute Professional Services
2:00-2:30	J.R. Simplot Data Center Refurbishment Herman Chan, Director of Power and Management Solutions, Raritan, with Jo McCarthy, IT Enterprise Architect, J.R. Simplot	Uncovering Energy-Saving Opportunities in the Cooling System of your Existing Data Center Joerg Desler, Vice President of Engineering & Production, Stulz-ATS	Factory-Wired vs Field-Wired: The Model T vs Rolls Royce Martin Olsen, Vice President, Global Channels and Business Development, Active Power	Charting a Course to Energy Independence Dana Robbins Schneider, Northeast Market Lead, Sustainability Services, Jones Lang LaSalle	Increasing IT Efficiency Using Quantitative Metrics Peter Cullen, Senior Vice President, Ideas International, with Mordechai Finkelstein, Managing Director, Citigroup	Operational Sustainability Drill Down - Extended Session (Part 2) David Humphrey, Senior Consultant, Uptime Institute Professional Services
2:30-2:45	Break
2:45-3:15	Optimization Drives Data Center Efficiency and Predictability Carl Cottuli, Vice President of Product Development & Services, Wright Line	Critical Infrastructure Monitoring Best Practices Matt Lane, President, Intelligent Facilities, Geist	The Data Center as a Smart Grid Mark A. Ascolese, Chief Executive Officer, EDSA, with Kfir Godrich, Vice President, HP Enterprise Business; and  Alain Steven, Chief Technology Officer and Senior Vice President, Viridity Energy	North American and EMEA Site Uptime Networks Alasdair Meldrum, Program Director, Site Uptime Network - EMEA; Tony Ulichnie, Program Director, Site Uptime Network - North America	Protecting Critical Data Assets Against Intentional Electromagnetic Interference Gale Nordling, President and Chief Executive Officer, Emprimus	PUE Hype: Setting Realistic Expectations Victor Avelar, Senior Research Analyst, APC by Schneider Electric
3:20-3:50	Forward-Looking Data Center Solutions Tim Cortes, Chief Technology Officer, Power Distribution Incorporated, with Dave Mulholland, Vice President - Marketing, Service, Power Distribution Incorporated	Greening the Data Center: Best Practices in Leveraging Existing Infrastructure to Achieve Energy Efficiency Michael Terlizzi, Executive Vice President of Operations,Telx	Using Airflow Simulation to Meet Cooling Challenges in Data Centers Dr. Amir Radmehr, Technical Staff, Innovative Research (TileFlow)	Technology Innovation Presentation Dr. Albert Esser, CEO, Albert Esser Consulting; formerly VP, Power and Infrastructure Solutions, Dell	Sustainable and Scalable Capacity Planning: Using Flexibility to Cope with Massive Uncertainty Dr. Max Henrion, Chief Executive Officer, Lumina Decision Systems	Utilizing a Relative Performance Indicator to Optimize Efficiency Thomas Hudgens, Senior Program Manager, Willdan Energy Solutions; and Greg Dietrich, Director of IT Infrastructure Capacity and Inventory Management, Credit Suisse, on behalf of NYSERDA
3:55-4:25	Measuring Power and Efficiency in the Green Data Center Calvin Nicholson, Senior Director Product Management and Software Development,Server Technology	IT Power Management - Challenges Beyond the Data Center John Scumniotales, Vice President of Engineering, Verdiem	KyotoCooling: Out of the "Garage" and Into Your Data Center? Mees Lodder, Chief Executive Officer, Kyoto Cooling	Three Level Conversion Topology in UPS Systems John Steele, Application Engineer Section Manager, Mitsubishi Electric Power Products, Inc.	Data Center Development Across the People's Republic of China Brian George, Principal, Corgan Associates, with John Drossos, Chief Executive Officer, CloudSite Development	Power: Management and Economic Models David Dunn, Senior Vice President of Marketing and Business Development, Coresite; with Kenneth Ziegler,  President and Chief Operations Officer, Logicworks
4:30-5:00	Keynote Data Center Regulation: What to Know, How to Plan, and the Data Center Manager′s Role Mike Manos, Vice President of Service Operations, Nokia
5:00-7:00	Evening Reception Exposition Hall

7:30-8:15	Continential Breakfast - Registration Open
8:15-8:45	Keynote A Data Center Crisis - Or Opportunity? Winston Saunders Director of Power Technology Execution, Intel Data Center Group, Intel			Discussion Data Center Management Tools and Software Mark Ascolese, EDSA; Craig Compiano, Modius; Kevin Flanagan, CGI; Andy Lawrence, The 451 Group (Moderator); Neil Rasmussen, APC by Schneider Electric
8:50-9:20	Premier Keynote Interview Unified Physical Infrastructure for Business Transformation Jack Tison, Chief Technology Officer, Panduit, with Ken Brill, Uptime Institute
9:25-9:55	Keynote Sustainable IT: Interconnected Systems Rob Bernard, Chief Environmental Strategist, Microsoft Corporation			Discussion Power Management Beyond the Data Center Josef Brunner, JouleX; Arthur Cole, IT Business Edge (Moderator); Michael Powlison, Parker Hannifin Corporation; John Scumniotales, Verdiem
9:55-10:10	Break
10:10-10:40	Green Enterprise IT Award Winner Case Study Joint IT and Facilities Innovation - An Integration Tool between IT and Facilities Departments in a Large Bank Itaú		Green Enterprise IT Award Winner Case Study Audacious Idea - Containerization: An Evolution in Data Center Efficiency Microsoft		Virtualization and Cloud: Uplink to Eco-Efficient IT Rachel Chalmers, Research Director, Infrastructure Management, The 451 Group
10:45-11:20	Roundtable Driving Out Inefficiencies in Power and Cooling Joerg Desler, Stulz-ATS; Jack Tison, Panduit; Jason Schafer, Tier1 Research (Moderator); Dr. Bob Sullivan, Uptime Institute; Anthony Wanger, i/o Data Centers
11:30-12:00	Discussion Cloud Services and Infrastructure Planning William Fellows, The 451 Group; James Houghton, Adaptivity; Dan Kusnetzky, The 451 Group (Moderator); Mike Manos, Nokia	Discussion Lurking Vulnerabilities, or "What Could Possibly Go Wrong?" Ken Brill, Uptime Institute; Gale Nordling, Emprimus; Jeff Paschke, Tier1 Research (Moderator); Tony Ulichnie, Uptime Institute	Discussion Innovations and Roadmap for Data Center Power Ken Baker, Hewlett Packard; Keiichi Hirose, NTT Facilities, Inc.; Martin Olsen, Active Power; Jason Schafer, Tier1 Research (Moderator); Ben Stewart, Terremark; Ken Uhlman, Eaton	Discussion Strategically Boosting IT Performance and Efficiency 2010 Green Enterprise IT Award Finalists; Deborah Grove, Grove Associates (Moderator)	Green Enterprise IT Award Winner Case Study Joint IT and Facilities Innovation - An Integration Tool between IT and Facilities Departments in a Large Bank Itaú	Green Enterprise IT Award Winner Case Study Audacious Idea - Containerization: An Evolution in Data Center Efficiency Microsoft
12:00-1:00	Lunch (provided)
1:00-1:30	Keynote The Role of Data Centers in an Energy Efficient Future Bob Callender, Vice President - Operations and Energy Services, New York State Energy Research and Development Authority
1:35-2:05	The Chameleon Data Center: "Transforming to Meet Your Business Needs" Dr. Carlos Garcia de la Noceda, Senior Program Manager - Data Center Business Unit, Deerns Consulting Engineers	Applying Medium-Voltage UPS in a Next-Generation Data Center Bradford Roberts, Power Quality Systems Director, S&C Electric Company	Universal, Scalable Factorized Power Architecture for New Processors and Memory Loads Stephen Oliver, Vice President, Marketing & Sales, V-I Chip, Vicor	The Future is Here: Breakthrough Raised Floor Cooling Optimization Ray Pfeifer, Senior Vice President - Business Development, SynapSense Corporation, with Dennis Kniery, CFM, Manager - Energy Programs, DFW Consulting Group, Inc.	The Model Data Center: Operational Management of Data Centers Through Simulation Sherman Ikemoto, General Manger, Future Facilities	Panduit Unified Physical Infrastructure Mini-Track Designing an Optimized and Sustainable Data Center (Part 1) Dan Draper, Emerson Network Power; Jack Tison, Panduit (Chair); Dr. Bob Sullivan, Uptime Institute (Moderator)
2:10-2:40	Sustainable IT: Increasing Efficiency and Eliminating Data Center Waste Andy Hawkins, Product Manager, Innovations Team,1E	Reining in Power and Cooling: HP Data Centre Smart Grid Solutions Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard	Continuous Data for Continuous Improvement: Optimizing the Data Center Ecosystem with Real-Time Power and Environmental Intelligence Craig Compiano, Chief Executive Officer, Modius	The Roadmap to True Data Center Efficiency Jakob Carnemark, Senior Vice President, Mission Critical Center of Excellence, Skanska USA Building, Inc.	Durathon (NaMx) Batteries for Data Centers Dr Herman Wiegman, Lead System Engineer, GE Energy Storage Technologies	Panduit Unified Physical Infrastructure Mini-Track Designing an Optimized and Sustainable Data Center (Part 2) Dan Draper, Emerson Network Power; Jack Tison, Panduit (Chair); Dr. Bob Sullivan, Uptime Institute (Moderator)
2:40-3:00	Break
3:00-3:30	Protecting Critical Data Assets Against Intentional Electromagnetic Interference Gale Nordling, President and Chief Executive Officer, Emprimus	Do You Need Double Conversion UPS With Today's Smart Grid? Brad Thrash, Global 3-Phase UPS Product Manager, GE Digital Energy - Power Quality	Best Practices for Wire-Free Environmental Monitoring in the Data Center Chris Gaskins, Vice President, Product Development, RF Code	Best Practices for Data Center Efficiency Winston Saunders, Director of Power Technology Execution, Intel Data Center Group, with Claude Fiori, T Systems	Challenge to 380V DC Distribution Keiichi Hirose, Senior Research Engineer, Supervisor - R&D Headquarters, NTT Facilities, Inc.	Panduit Unified Physical Infrastructure Mini-Track Data Center Automation (Part 1) Shahriar Allen, Panduit Corporation, with Larry Williams, IBM
3:35-4:05	Data Center Efficiency Software: An Independent Overview Andy Lawrence, Research Director - Eco-Efficient IT, The 451 Group	Optimizing Data Center Design and Operational Performance: Integrating Product Lifecycle Management and Power Analytics Solutions Dr Brian Chambers, Dassault Systemes; with Mark Ascolese, EDSA	The Storage Explosion in the Data Center Simon Robinson, Research Director - Storage, The 451 Group	Improving IT Agility of the Enterprise with Converged Physical Infrastructure Management Tom O'Rourke, Global Data Center Strategy, CPIM Product Management, iTRACS	Improving Data Center Performance Through AUE Emily Christopulos, President and Founder, GapHOG International	Panduit Unified Physical Infrastructure Mini-Track Data Center Automation (Part 2) Shahriar Allen, Panduit Corporation, with Larry Williams, IBM
4:10-4:40	Keynote and Discussion IT Equipment Energy Consumption: The Gap Between Common Idling Assumptions and Real World Conditions Ken Brill, Uptime Institute; Andrew Fanara, OSIsoft (formerly US EPA); Ralph Renne, NetApp; John Stanley, The 451 Group
4:40-5:00	Discussion The Next Big Disruption: What Will Obsolete Your Data Center? Dan Kusnetzky, The 451 Group; Andy Lawrence, The 451 Group (Moderator); Antonio Piraino, Tier1 Research; Pitt Turner, Uptime Institute
5:00-6:00	Evening Reception Exposition Hall